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WorksheetsS2 Business: Marketing
Total questions: 10
Worksheet time: 4mins
What method of market research finds secondary information?
Field Research
Desk Research
What is market research?
When a business prices their products lower than competition.
When a business asks someone to research a possible location to open a shop.
When a business looks to find out the needs and wants of its customers.
When someone researches the local Farmer's Market opening times.
What is primary information?
Information that someone else has found out.
Information that is available online.
Information that you find out yourself for a specific purpose.
Information available in a newspaper.
Which of the following are examples of field research (more than one answer):
Survey
Newspaper article
Focus Group
Information found first hand for a specific purpose is called what?
Field research
Desk research
Which of the following are examples of desk research?
Questionnaire
Internet research
Encyclopedia
Survey
What is an advantage of field research?
It is cheaper to get
It is more reliable as you have got it yourself
It is quicker to get
It is easier to obtain
Which is a disadvantage of desk research?
It is more expensive to get than field research.
It take much longer to obtain.
It involves a lot more effort as you have to go out and gather it yourself
It may be old & outdated which may lead to bad decisions being made.
What does it mean if the information contains bias?
Information is one-sided as it involves someones opinion.
Information is old and useless.
Information is not specific to your research.
Information is excessive and not needed.
Which field research technique involves getting a group of customers together face-to-face with an employee of the organisation to discuss their products and gain feedback?
Personal Interview
Focus Group
Survey
Questionnaire
