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Kendall and Liam's Premium Positions and Adsent/AdTransit

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

What are premium positions?

a)

Expensive Ads

b)

High quality Ads

c)

Ads with good positions

d)

All of the above

2.

This characteristics about premium positions eliminate the need for a reader to open, or even unfold the paper to see your ad copy.

a)

Space Visibility

b)

Increased Viewership

c)

Ad Information

d)

None of the Above

3.

Gives the added benefit of more space for the company's message.

a)

Space Visibility

b)

Increased Viewership

c)

Ad Information

d)

None of the Above

4.

Having premium position give you a larger space where would much likely draw eyes to your message.

a)

Space Visibility

b)

Increased Viewership

c)

Ad Information

d)

None of the Above

5.

Also called 1/8 page horizontal.

a)

Skybox and Ear Ads

b)

Strip Ad

c)

Spadeas and Gatefolds

d)

Overline Ad

e)

Jewel Box Ad

6.

Ads that are 2x1.6 and will only be available on Section Front pages. Also 1/24 modular.

a)

Skybox and Ear Ads

b)

Strip Ad

c)

Spadeas and Gatefolds

d)

Overline Ad

e)

Jewel Box Ad

7.

This is a 1/8 Ad at 6 x 2.5

a)

Skybox and Ear Ads

b)

Strip Ad

c)

Spadeas and Gatefolds

d)

Overline Ad

e)

Jewel Box Ad

8.

It is a 1/12 pg 2 x 5

a)

Skybox and Ear Ads

b)

Strip Ad

c)

Spadeas and Gatefolds

d)

Overline Ad

e)

Jewel Box Ad

9.

Ads that are 1/2 page vertical which covers front and back and are folded. Printed separate.

a)

Skybox and Ear Ads

b)

Strip Ad

c)

Spadeas and Gatefolds

d)

Overline Ad

e)

Jewel Box Ad

10.

This is the site where we get copy-ready Ads

a)

OHP

b)

Ae's and clients

c)

Adsend / ADtransit

d)

DIQ