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WorksheetsE-Commerce : Consumer behavior, Online Market Research
Total questions: 10
Worksheet time: 5mins
1. Which of the following is NOT general Purchasing Decision model:
Need Identification
Information Search
Design model
Post purchase behavior
2. ……………..is the first phase occurs when a consumer is faced with an imbalance between the actual and the desired states state of want.
Need Identification
Information Search
Purchase and Delivery
Post purchase behaviour
3. The final phase is a …………………….. phase, which consists of customers service and evaluation of the usefulness of the products.
Need Identification
Information Search
Purchase and Delivery
Post purchase behaviour
4. The person who first suggests or thinks of the idea of buying a particular product or service
Initiator
Influencer
Decider
Buyer
5. The person who ultimately makes a buying decision or any part of it – whether to buy, what to buy or where to buy
Initiator
Influencer
Decider
Buyer
6. A person whose advice or view carries some weight in making a final purchasing decision
Initiator
Influencer
Decider
Buyer
7. Which of the following is NOT the advantage of personalization?
Instant alert
Behavioural targeting
Lack of security
Relevance
8. Market research is able to discover marketing opportunities and issues.
TRUE
FALSE
9. Cookies able to observe customer’s movement online
TRUE
FALSE
10, Which of the following is NOT the advantages of customer loyalty
Strengthen company’s market position
Increase favourable word-of-mouth advertising
Decrease in price sensitivity
The price of product getting higher
