Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?

What do amateur sports organizations often solicit in order to be able to operate?

A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?

An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?

Which is the most efficient and inexpensive way for a local youth-soccer camp director to locate organizations that offer grant money?

To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?

Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?

Which presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries?

When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?

Which are trade barriers that are likely to limit a sports equipment manufacturer’s ability to export its products to foreign countries?

John’s Sporting Goods is planning on exporting sport equipment to England. England is placing taxes on all imported goods that come into the county. What is the name of the trade restriction?

Spain cannot manufacture enough mountain bikes to meet the demand due to a shortage of resources needed to make the bikes. The United States has agreed to assist in meeting the demand, but Spain will only except a certain amount of bikes into their country. The term that most represents this situation is:

Before the United States can export and import custom furniture into countries in Europe, they must first grant permits to the United States to do so. What must the countries in Europe give to United State to do business?

Cuba has suspended all products from Canada from being imported into their country. What is the trade restriction that Cuba is using against Canada?

Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?

When should sports or event organizers consider hiring a promotional agency?

A business that uses advertised specials to attract customer interest should use displays to accomplish which action?

A business made $2.5 million in sales this year and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

Marketers often develop and publish a promotional calendar of events in order to use it in which manner?

A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?

A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?

Which component might a business lose if it fails to inform its employees about the goods and services being promoted?

When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?

Which is an example of coordinating promotional activities?

For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?

Which is an example of a viral marketing strategy?

A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed over 3 million times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did the sporting-goods company use to generate interest in its organization and products?

Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?

Which is a true statement about ambush marketing?

What variable might increase attendance at a professional soccer game?

An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?

Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?

In licensing, a category in which only one licensee is authorized to produce merchandise

The fee a licensee pays up front to use trademarked property

The section of a license agreement that specifies which rights and properties are being licensed, what types of merchandise will be produced, and the exclusivity of the license category

An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products

The name and/or symbol used by a business; also called signature

In licensing, a category in which more than one licensee is authorized to produce

A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent

A phrase that is easy to remember

A word, name, symbol, or device used by a manufacturer or merchant to identify and distinguish goods from those manufactured and sold by others

A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others