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WorksheetsIMU253 POP REVISION
Total questions: 16
Worksheet time: 8mins
A process by which a person selects, organizes and interprets the sensations received by the five senses is called
Perception
Sensation
Interpretation
Opinion
Which of the following is not part of the buyer decision proocess?
Information Search
Evaluation of Alternatives
Post Purchase Behavior
All of the other answers are part of the buyer decision process.
________ refers to the unique psychological characteristics that distinguish a person or group.
Personality
Lifestyle
Status
Attitude
Role
X decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
motive
attitude
learning
perception
personality
According to Maslow, everyone must satisfy _____________ needs.
self-actualization
social
security
physiological
Who is consumer?
Business organization who buy product for resell
Individual or household who buy product or services for personal consumption
Business organization who buy product for processing
Wholesaler
the process by which a company creates a distinct image and identity for its products, services, or brands in consumers’ minds
Repositioning
Targeting
Perceptual Maps
Positioning
Segmenting
What is an example of love and belonging?
Accomplishing your biggest dreams
Showing and receiving affection
Feeling proud of yourself
Drinking water
What is the third stage of the hierarchy?
love and belonging
self-esteem
safety and security
physical needs
Which of the following could help boost someone's self-esteem?
Getting good grades
Eating fries
Sleeping
Wearing seat belts in the car
This is the objective of Islamic consumption, except:
Consumption unmatched with needs
Uphold Islamic principles in consumption
To achieve al- falah
Achieve the blessing of Allah
A Muslim has to spend his wealth for the world and the Hereafter in balance. Here is the meaning BALANCED except
To pursue the afterlife without forgetting the world
Carrying out worldly activities by not neglecting the afterlife
Israf
laa tusrif
Needs include all of the following EXCEPT ________.
food
knowledge
affection
the newest iphone
