Customers develop a stronger loyalty to those companies that show an interest in them

Existing customers will accept a decline in service without question.

Customer lifetime value is the percentage of customers who leave in one year

Customer retention involves conveying to the customer that they are more than just a business contact

When establishing a customer-retention program, it is important to examine who

your customers are and what specific needs they have.

When measuring current customer satisfaction, the upcoming advertising campaign is an important consideration.

Informal surveys are statistically measurable and are therefore an extremely reliable source of information

Focus groups are random groups of customers or prospective customers who are brought together to discuss current or future offerings of a business

Seeking feedback from customers will never result in positive customer retention