WorksheetsWhat is Marketing
Total questions: 15
Worksheet time: 11mins
The major trends that challenge the marketer in this new millennium are
Ethics and social responsibility
Independent
Internet
Information technology explosion
Consumers will not buy enough products unless a company initiates more grand sales and promotions is referring to
product philosophy
marketing philosophy
sales philosophy
production philosophy
Below are core concepts of marketing EXCEPT
Products
Needs
Market
Mall
Transaction
Product philosophy assumptions is
Consumers prefer products in the market that are affordable to them.
Consumers favour products of higher quality, performance and excellent innovative features.
Consumers will not buy enough products unless a company initiates more grand sales and promotions.
Consumers will be loyal to the company on condition that the company can satisfy their needs and wants better than other firms in the market.
The invention of transportation modes such as motorcars and airplanes as well as sophisticated communication gadgets.
Above statement is referring to
internet
information technology explosion
rapid global development
ethics and social responsibility
Below are philosophy of marketing management EXCEPT
marketing philosophy
market philosophy
product philosophy
production philosophy
the company has excess stock due to production overcapacity, it can increase the demand by running promotional campaigns to encourage quick sales.
Above is an example of
marketing management
demand management
customer relationship management
If product performance is ________ than expectations, satisfaction is high.
lower
higher
Consumers satisfy their needs and wants by using _____________ offered by companies.
supplier
products and services
customer services
phone calls
_________ derived from consumers’ wants which are supported by their purchasing power
demand
needs
wants
_______________ are manageable by the company. The company has direct influence on parties involved in conducting business with an objective to better serve customers.
micro environment factors
macro environment factors
internal factors
external factors
_______________ will liaise with vendors or suppliers. This allows the purchasing manager to source for quality materials with a reasonable price.
Top management
Finance Department
Purchasing department
Accounting Department
Earlier versions of computer models are replaced by more sophisticated and faster models. This is referring to __________
Cultural forces
Economic forces
Demographic forces
Technology forces
Below are types of market EXCEPT
individual market
Business market
government market
international market
Which of the following is NOT micro environment forces that influence company marketing activities?
community
competitors
company
cultural
