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business EXAM

Total questions: 20

Worksheet time: 20mins

Name
Class
Date
1.

A new idea, creative thoughts, new imaginations in form of device or method". Is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

a)

Innovation

b)

Technology

2.

is the sum of techniques, skills, methods, and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific

investigation

a)

technology

b)

innovation

3.

A document that establishes the direction of an organization. It can be a single page or fill up a binder, depending on the size and complexity of the business and work.

a)

strategy

b)

strategic plan

c)

mission

4.

How many elements does a strategic plan has?

a)

8

b)

7

c)

15

5.

Is an acronym for strengths, weaknesses, opportunities, and threats

a)

SWOT

b)

FODA

c)

SWEAT

6.

WHO IS THE OWNER OF ALY EXPRESS AND ALIBABA?

a)

OPHRA

b)

JACKMA

c)

BILL GATES

d)

STEVE JOBES

7.

Teams of employees who have similar skills and expertise.

a)

teamwork

b)

functional areas

c)

company

8.

•Someone who starts their own business, especially when it involves seeing a new opportunity.

a)

salesperson

b)

entrepreneur

c)

human resources

9.

EXAMPLE OF A FUNCTIONAL AREA

a)

HUMAN RESOURCES

b)

COMPUTER

c)

LA SALLE

10.

customer relationships are essential to business success. ... Just like personal relationships, it's important to cultivate and nurture customer relationships.

a)

true

b)

false

11.

The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination

a)

innovation

b)

technology

c)

creativity

12.

The marketing practice of creating a name, symbol

design that identifies and differentiates a product from other products. (the process of doing this)

a)

Brand

b)

Branding

c)

Brand Awareness

13.

group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts.

a)

client

b)

customer

c)

target

d)

niche

14.

These are the 4P´S OF MARKETING

a)

Production, people, proposal, publicity

b)

People, Place, Process and Product

c)

People, Place, Process and Product

d)

Product, Price, Promotion, Place

15.

Is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

a)

ADS

b)

DIGITAL MARKETING

c)

SOCIAL MEDIA

16.

A nice strategy to connect with you audience or client is to create stories. How is a story??

a)

Boring

b)

Motivational, it inspires others, beliavable, evocative

c)

Fiction

17.

is the process by which businesses of all sizes cultivate recognition their products and services

a)

top of mind

b)

brand awareness

c)

being cool

18.

The activity, processes for creating, communicating, delivering, and exchanging offerings that have value for costumers, clients, partners, and society

a)

marketing

b)

briefing

c)

brand awareness

19.

common market research methods

a)

survey, interviews, focus groups and observation

b)

webinars

c)

conversation

20.

Is the application of neuroscience to marketing. It includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements.

a)

Neuromarketing

b)

Neuroscience

c)

Marketing

d)

Brain Studies