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Worksheetsprinciple of marketing
Total questions: 15
Worksheet time: 5mins
"_____________is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders"
Management
Maketing
____________are states of felt deprivation, including basic physical, social, and individual; part of human makeup
Demands
Needs
Wants
How many types of needs?
3
4
5
6
"I want a car for going to work with low operating costs" - Which type of needs it belongs to?
Stated Needs
Real Needs
Unstated Needs
Secret Needs
There are 3 core marketing concepts including needs, (a) and demands
SWOT analysis stands for....
Social Awareness Talents
Social Weakness of Threats
Strengths, Weakness, Opportunities, Threats
None of the above
The "four P's" of a marketing mix are:
Product, Price, Profit, Promotion
People, Product, Place, Promotion
Promotion, Production, Price, Place
Product, Price, Place, Promotion
Profit, Place, Price, Product
Which way is NOT a major variable for segmenting a market?
Geographic
Demographic
Behavioral
Moods
Psychographic
A menswear store has decided to segment its market based on gender, income, and occupation. Which of the following would appropriately describe their form of segmentation?
Geographic Segmentation
Demographic Segmentation
Benefit Segmentation
Behavioral Segmentation
Psychographic Segmentation
