WorksheetsFocus groups ted-ed
Total questions: 8
Worksheet time: 25mins
Focus groups are a technique of _____________ research.
quantitative
qualitative
statistical
optical
Focus groups are used:
As part of exploratory research
To get definitive conclusions about certain topics
To read people’s minds
To estimate the percentage of people who buy a certain product or brand
How many participants are generally recruited for a standard focus group?
Ten to twenty
One to three
Six to ten
More than twenty
Who usually guides the discussion in a focus group?
A computer
A script
A group moderator
One of the participants
Researchers observing the focus group commonly do this by a:
Hole in the wall
One-way mirror
Dark chamber
Proprietary software
Which of the following would be a better question for a focus group and why? How many headphones do you own? Why would you buy more than one headphone?
(a)
In a focus group, people are sometimes asked to do exercises like imagining that a product magically becomes a person in a party, and then asked to describe what this person does or says to the other people in the party. How do you think this type of exercise can provide us information about what people think about products?
List several ways focus groups complement research done with surveys.
