WorksheetsEnglish for Marketing
Total questions: 10
Worksheet time: 5mins
Which step is not part of the "Data Gathering and Analysis" phase? (one answer)
the customer
market analysis
product definition
message development
Which step is part of the "Market Strategy and Programs" phase?
distribution plan
strategic objective
external marketing
launch schedule
Which steps are part of the "Launch Planning and Implementation" phase?
PR and advertising
launch implementation
competition
planning process
Which word is a synonym for "vendor"
customers
supplier
shareholder
competitor
What is a "deliverable"?
a small adhesive piece of paper stuck to something to show that an amount of money has been paid, in particular a postage stamp
an object or collection of objects wrapped in paper in order to be carried or sent by post
a thing able to be provided, especially as a product of a development process
a written, typed, or printed communication, sent in an envelope by post or messenger
What does "from scratch" mean?
besides
in the end
from the very beginning
however
What is a "spreadsheet"?
un post-it
une feuille de calcul/tableur
un bloc note
un papier
What is a bid?
facture
une offre
une vente
un devis
What is a customer benefit?
gift
the real or perceived value that a customer experiences or believes he is receiving through interaction with a company.
refund
attractive advertisement
What is a "competitive landscape"?
An approach that aligns all marketing messages consistently throughout all communications channels
a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths and weaknesses
a comprehensive document outlining advertising and marketing efforts for an upcoming year or product launch
a collection of all products or services offered by a company
