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WorksheetsOpinion Leadership
Total questions: 6
Worksheet time: 2mins
Opinion Leaders are more credible than Influencers because
They are experts in their field
They are more relatable
They do not rely on brand promotions as their primary source of income
All of the above
2 Step Model of Influence is defined as:
Ideas, often, seem to flow from Media and print to opinion leaders and from them to the more remote sections of the population
Mass Media and print directly influence the general population.
2 Step Model of Influence falls short in the following areas:
Doesn't take into consideration technological advancements and social media
It assumes that people willingly trust Opinion Leaders and distrust all mass media
Fails to take into consideration that Opinion Leaders can be Opinion Seekers
All of these
A Market Maven is a person who knows everything about the latest products and goods, they might be people that have intuition to buy something new or to invest.
True
False
An interior designer is a perfect example of Surrogate Customer because
By virtue of their job, they can advise, influence and direct their client to purchase a certain brand.
Interior designers are not surrogate customers
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