WorksheetsDisney Marketing Operations Quiz
Total questions: 10
Worksheet time: 30mins
What is the correct definition of Marketing?
Is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing
definition is "process"; marketing involves
researching, promoting, selling, and distributing your products or services.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large"
Which of the following best describes cable TV advertising:
Production can cost between $500 and $1,200 per spot
It reaches narrowly defined audiences within special-interest programming
Time is sold by geographic zone
All of the above
Which of the next skills you consider are expected from Disney for the Partner Creative, Sr. Manager Disney + directive?
Strong experience in Creative and art direction.
Advanced level of French
Some experience with photo and video editing tools is a plus.
At least 5 years as Business Support for a big brand
Bachelor’s degree in Marketing, Communication or similar careers.
Choose the advertising medium that influences the most local purchase decisions:
Local newspaper
Local radio
Local online ads
Local TV
This new advertising medium is the nation's second fastest growing (after the internet), is highly effective, extremely low cost, and is available in virtually every city and town. Which one is it?
Cable Television
Cinema advertising
Ads in supermarket
Ads on cars
When placing a print ad campaign, the term "frequency" applies to what?
The number of times your ads runs
How often you change ads
The number of times your target audiences sees your ads
The number of different publications that carry your ads
What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?
40 percent
25 percent
75 percent
Non of the above
What was the first Disney movie set in a real country besides the USA?
Dumbo
Three Caballeros
Cinderella
Saludos Amigos
What popular snack food was invented at Disneyland?
Funnel cake
Doritos
Popcorn
Churros
Organize the following steps in the order that you consider correct of the “Managing Strategic Partner Relationships”
a) Define a clear strategy and plans for the strategic relationship.
b)Develop and maintain strong individual relationships with your strategic partner and its stakeholders.
c) Obtain a deep analytical understanding of your strategic partner and the relationship.
d)Regularly refresh, adapt your approach to the strategic relationship.
e) Ensure strong governance, monitoring and evaluation of the strategic relationship.
b,c,a,e,d
a,e,b,c,d
a,b,c,e,d
