Font size
Worksheets3 P's (Marketing Mix)
Total questions: 10
Worksheet time: 5mins
In which case would price skimming be most suitable?
When a completely new technological product with no competitors yet is launched.
When a new brand of chocolate bars enters the market.
When there are no competitors in an agricultural business.
When the business is looking to remind the customers about their product.
Which method of distribution is most suitable for fast food?
Department Store
Mail Order
Chain Store
Supermarket
What is a major drawback of e-commerce to the general public?
People could get into trouble via identity theft or scams.
The demands of perishable (eg.food) products will decrease.
It increases the overall level of unemployment.
All of the above.
What are advantages to the producer in the third channel of distribution?
Producer can reduce distribution costs as they only need to transport to wholesaler.
Wholesalers can sell to retailers at a higher price than producers can.
Producer can sell in large quantities to wholesalers.
Producers and wholesalers make the same profit margin.
What are the main functions of wholesalers?
"Breaking bulk" by dividing a large stock and selling it to several smaller retailers who have small storage space.
Controls the break-even point of the producer.
It shows the significance of the marketing mix to the society.
Could offer credit to smaller retailers so that they can pay for products at a later date.
Which of these is not an effect of psychological pricing?
Low prices for regularly purchased products gives customers a sense of value for their money.
Helps customers rebuild interest in a declining product.
High-income customers buying high-quality products to showcase their social status.
High-priced products may make customers think that the product is of high quality.
Why is branding important for a business?
It could help increase sales when a product is in its saturation stage.
It could convince competitors to lower prices.
It could help increase sales revenue.
It helps build a good reputation and public image of a product / company.
Which of the following is true?
In the introduction stage, informative advertisements are used to influence existing customers to buy the product.
Sales peak at growth stage.
Price skimming may be used during the introductory stage of the product.
Promotion will intensify the effects of arbitrage pricing theory by a factor-specific beta coefficient.
Which of the following is not applicable in product development?
Generating ideas.
Selecting the best ideas for further research.
Choosing the best methods of advertisements and promotion.
Launch the product in a part of the market to test it.
What is the need of an agent in a distribution channel?
They can be used to capture people doing illegal activities.
They can help the producer in entering new (foreign) markets.
They help consumers receive the best deals for promotion.
They act as an intermediary between consumers and retailers.
