WorksheetsG10 - Advertisments
Total questions: 20
Worksheet time: 21mins
What is the purpose of advertising?
To help read a book
To sell a product or service
To tell a story
To argue a point of view
The owner of a popular diaper company made a commercial about their diapers. The intended audience is more than likely....
Third Graders
Parents
Babies
Elderly
Select which advertising method fits best with the advertisement
Bandwagon Approach
Testimonial
Statistics
Price Appeal
A short phrase used to sum up the message of the advertisement is called a ____________.
Logo
Buzzword
Copy
Slogan
All of the writing used in an advertisement, apart from the slogan, is called the ______________.
Signature
URL
Copy
Graphic
The Nike tick is an example of a famous advertising ____________.
Logo
Slogan
Image
Tagline
Which rhetorical appeal is primarily used in this advertisement?
ethos (character)
logos (reason)
pathos (emotion)
A Public Service Announcement is designed to do which of these things?
Promote products
Create awareness
Sell services
Shame the public
What persuasive technique is this ad using?
statistics
double-entendre
name-calling
fear
Which of these is an example of ambient advertising?
Which of these is an example of a public awareness campaign ad?
What is the message of this ad?
Heinz ketchup is the worst.
Heinz has weird shaped bottles.
Heinz is the best because of their tomatoes.
It's better when you cut it into portions
This ad uses
celebrities
plain folk
statistics
bribery
What technique is being used in this image?
Bandwagon
The expert technique
Humor
Fear
This ad uses
weasel words
humor
experts
plain folk
This ad uses
appeal to fear
facts and statistics
experts
beautiful people
Which of these describe terms which are 'empty exaggerations'?
Association
Weasel words
Flattery
Bribery
"Buy this newspaper and get a free movie download" is an example of ...
Weasel words
Flattery
Association
Bribery
Which of these doesn't fit the conventions of a Public Awareness Campaign advertisement?
depiction of problem
appeal to fear
tagline
weasel words
