WorksheetsPrinciples of Marketing Unit 2
Total questions: 10
Worksheet time: 5mins
Political, economic, sociocultural, technological and legal factors are all a part of an organisation's _______________ environment?
Macro
Micro
Internal
Ethical
All of the above
Which of the following is part of an organisation's marketing environment?
The organisation's micro-environment.
The organisation's macro-environment.
Any internal or external force that affects the organisation's ability to create, communicate, deliver and exchange offerings of value.
All of the options listed are part of an organisation's marketing environment.
Customers are a part of an organisation's _____________environment.
internal
micro
macro
customers are not part of the organisation's environment
internal and macro
The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?
Age
Ethnicity
Gender
Marital status
All of the above are demographic characteristics.
5. 5. Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?
macro
micro
internal
ethical
All of the above
Which of the following is not a part of an organisation's microenvironment?
Customers
Demographic
Competitors.
All of the options listed are a part of an organisation's macro environment.
Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors; Coles and Woolworths, and find that you frequently make changes to your business in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:
internal environment.
external environment
the macro-environment.
micro-environment.
In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect of its marketing environment?
political
socio-cultural
competitive
economic
Your company has decided to investigate its likelihood of success if it expands its operations from a national company to a multinational company. The key environmental factors that your company must consider when analysing this extended marketing environment include:
•Demographic
•Cultural
•Political
•Economic
•Technological
•Natural
•Business
•Cultural
•Political
•Competitive
•Natural
•Demographic
•Public
•Political
•Economic
•Technological
•Demographic
•Cultural
•Customers
•Economic
•Technological
•Suppliers
As part of your marketing degree you decide to investigate factors affecting people's attitudes, beliefs, behaviours, preferences, customs and lifestyles. These macro environmental forces which you investigate are collectively known as:
•Demographic
•Natural
Socio-Cultural
Political/Economic
