WorksheetsLearning Facebook & Instagram (Digital Marketing)
Total questions: 11
Worksheet time: 9mins
Which is the most apt reason for using Facebook Ads Manager?
Has more than 2 billion Active Users
Reaches out to the Target Audience
Billing Methods are specific
Is easy to use
Choose the correct Hierarchy (order in which you have to perform the actions)
Ad sets -> Ads -> Account -> Campaigns
Ad sets -> Ads -> Campaigns -> Account
Account -> Campaigns -> Ad sets -> Ads
Account -> Campaigns -> Ads -> Ad sets
If I have a Small Cosmetic Store, I will choose the following objective to generate my customers
Brand awareness
Messages
Store visits
App Installs
If I am handling the Digital Marketing for Uber, what will be my Campaign's objective?
Store traffic
Lead Generation
Video views
App installs
I am a Video blogger & I have uploaded my new video about Survival in Quarantine. What should be my campaign's objective?
Messages
Video views
Reach
Traffic
A subset of Custom Audience is (a) Audience.
Detailed targeting includes which of the following
1-Demographics
2-Interests
3-Behaviours
4-Connections
5-Languages
1,3,4,5
1,2,3,4
1,2,3
1,2,3,4,5
2,3,5
What is CPC?
Customer per click
Click per cost
Cost per click
Click per customer
What is CTA?
Cost time approval
Click time accuracy
Call to Action
Customer tracking analysis
Which option should I choose if I am running a budget friendly Campaign?
Low budget
Longer schedule
Optimisation for Ad delivery
Cost Control
Facebook ads can be in 2 formats: ______ & ______
(a)
