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Higher BM - Marketing

Total questions: 24

Worksheet time: 17mins

Name
Class
Date
1.
What is "Consumer Behaviour?"
a)
The way consumers behave in a shop.
b)
Making a repeat purchase.
c)
The thoughts consumers have and the actions they take when purchasing products.
d)
Customers being loyal to a business.
2.
Which of the below statements is incorrect?
a)
Field research is more time consuming than desk research.
b)
Desk research is more expensive than field research.
c)
Field research is primary information.
d)
Desk research is secondary information.
3.
What type of sampling does the below statement describe?"The researcher chooses from a group of people with certain characteristics".
a)
Quota Sampling
b)
Random Sampling
c)
Stratified Random Sampling
4.
The Extended Marketing Mix is:
a)
Process, Physical Environment, Persons
b)
Process, People, Physical Evidence
c)
People, Process, Personal Service
d)
People, Process, Physical Education
5.
How many stages are there in the product life cycle?
a)
4
b)
5
c)
6
d)
7
6.
An extension strategy is designed to keep a product at the growth stage of the product life cycle for as long as possible.
a)
True
b)
False
7.
What is the final stage in the product life cycle?
a)
Introduction
b)
Maturity
c)
Decline
d)
Growth
8.

Maximum profits are made in the Maturity Stage.

a)

True

b)

False

9.

Altering one element of the marketing mix oftens means the remaining elements remain the same

a)

True

b)

False

10.

At what stage of the product life cycle would a Nintedo Wii be at?

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

11.

Which of the Boston Matrix Model categories are being described here: a business unit that has low growth potential and a small market share.

a)

Star

b)

Cash Cow

c)

Problem Child/Question Mark

d)

Dog

12.

Which of the Boston Matrix Model categories are being described here: a business unit that shows rapid growth but poor profit margins.

a)

Star

b)

Cash Cow

c)

Problem Child/Question Mark

d)

Dog

13.

Market Skimming is when a new product will enter the market with a high price and when the novelty has worn off the price will drop. True or False?

a)

True

b)

False

14.

Destroyer pricing is when you break in to an already established market and start with a low price. The price then increases. True or False?

a)

True

b)

False

15.

Factors affecting your choice for channels of distribution are...

a)

The Product

b)

The Price

c)

The Market

d)

Legal Requirements

e)

Finance Available

16.

Direct selling is when the Mnaufacturer sells straight to the wholesaler. True or False?

a)

True

b)

False

17.

What distribution channel would be used if you were buying the new Iphone?

a)

Direct

b)

Via Retailer

c)

Via Wholesaler

18.

What distribution channel would be used if you were buying catering-size bags of rice?

a)

Direct

b)

Via Selected Retailers

c)

Via a Wholesaler

19.
What does EPOS stand for?
a)
Electronic Point of Service
b)
Electronic Policy on Sales
c)
Email People of Service
d)
Electronic Point of Sale
20.
Which product portfolio does the below statement represent:"This portfolio has a variety of similar products on sale"
a)
Product Line Portfolio
b)
Diversified Product Portfolio
21.
Which answer below describes a Cash Cow.
a)
High Market Growth, High Market Share
b)
Low Market Growth, High Market Share
c)
Low Market Growth, Low Market Share
d)
High Market Growth, Low Market Share
22.
A cost plus pricing strategy calculates the unit cost of a product then adds a % mark-up for profit.
a)
True
b)
False
23.
Into the Pipeline sales promotions are when a manufacturer offers a deal to the retailer
a)
True
b)
False
24.
Lionel Messi is paid by Adidas to wear their football boots. Is this an example of Product Placement or Product Endorsement?
a)
Product Placement
b)
Product Endorsement

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