Worksheetsmarketing management
Total questions: 8
Worksheet time: 6mins
1) Which of the following is a false statement about the promotional mix:
a) Advertising is the best promotional mix element.
b) The promotional mix may need to be changed from time to time.
c) The promotional mix plays a key role in obtaining customers.
d) A variety of communication channels can be used to promote goods, services, or ideas.
2) Which of the following is a true statement about inexpensive, convenience, self-service products;
a) Examples of these products are computers and automobiles
b) Their promotional mix should emphasize personal selling.
c) Sales promotion could promote these products successfully.
3) Personal selling would be a cost-effective form of promotion for which of the following products:
a) Newspaper
b) pencil
c) Laptop or computer
d) Soft drink
4) What form of promotion is generally emphasized for complex, technical products sold to industrial users: manufacturing equipment, hospital equipment, or transportation options.?
a) Sales promotion
b) Advertising
c) Personal selling
d) Publicity
5) Which of the following statements best defines the term promotional mix:
a) The way in which businesses combine promotional methods
b) The “magic formula” used in developing promotional plans
c) The rotation technique used for promoting employees
d) The confusion of too many promotional techniques
6) Any paid form of non-personal presentation of ideas, images, goods, or services is known as __________________. Example: radio, TV, newspaper, web site, or magazine.
a) sales promotion.
b) personal selling.
c) publicity
d) advertising
7) Which of the following is an advantage of personal selling over advertising in the promotional mix:
a) Immediate feedback through a purchase
b) Less costly per contact
c) Less flexible
d) No face-to-face contact
8) Which of the following characteristics is shared by advertising and publicity:
a) Is impersonal since there is no interaction with the customer
b) Must be paid for
c) Receives close attention from all customers in the target market.
d) Presents the same message to all members if the target market
