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Vocabulary - Advertising

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

If a celebrity ____________ a product, they say how good it is in advertisements.

a)

persuades

b)

launches

c)

endorses

2.

Billboards, those large signs used for advertising , are often called "___________" in British English

a)

leaflets

b)

slogans

c)

hoardings

3.

Manufacturers of toiletries and cosmetics frequently offer free ________________ for customers to try out their new products.

a)

samples

b)

commercials

c)

posters

4.

Advertising done at the place where a product is sold is called "___________ advertising"

a)

public

b)

point-of-sale

c)

eye-catching

5.

_____________________ of sports or arts events can be a powerful method of advertising.

a)

research

b)

endorsement

c)

sponsorship

6.

If you hear about a new product from a friend or relative, this is called "_____________ advertising"

a)

word-for-word

b)

mouth-to-mouth

c)

word-of-mouth

7.

Outdoor advertising is growing rapidly due to the rising cost of TV______________

a)

commercials

b)

publicity

c)

research

8.

A _____________ advertisement is one that causes a lot of public discussion and disagreement

a)

viral

b)

controversial

c)

subliminal

9.

"Beanz Meanz Heinz" has become one of the most famous advertising ______________ ever

a)

slogans

b)

banners

c)

mailshots

10.

The company was forced to withdraw its advertisement because many people found it _________

a)

acceptable

b)

offensive

c)

original

11.

to launch

a)

a product

b)

an advertising campaign

c)

between two products

d)

somebody's imagination

12.

to capture

a)

with somebody

b)

somebody's imagination

c)

somebody's attention

d)

message to somebody

13.

to differentiate

a)

between two products

b)

a message to somebody

c)

somebody's attention

d)

one product from another

14.

to communicate

a)

a message to somebody

b)

a product

c)

with somebody

d)

an advertising campaign