Font size
WorksheetsIntegrated Marketing Communication
Total questions: 14
Worksheet time: 7mins
Which of the following is NOT an IMC tool ?
Sales Promotion
Personal selling
Public relation
Bottom Line
Which of the following is not considered as an aim of the message delivered by IMC
Clear message
Consistent message
Complementary use of the message
Writer oriented message
The salesperson who is responsible for handling of repetitive sales that maintain positive relationship with consumers (buyers) is known as ?
Order taker
Order getter
Missionary
Sales support personnel
Identify the category , which the above image refers to
Frequent user incentives
Rebate
Coupon counter
Point of purchase display
NAME THE FOLLOWING ; A free product given to consumers to encourage trial and purchase
Coupon
Sachet
Sample
Brochure
Communication activities in creating and maintaining favourable relationship betweeen respective organization and different public groups
Sales promotion
Advertising
Public relations
Personal selling
Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
Public relations
Personal selling
Direct marketing
Social media marketing
The concept of which IMC tool , refers to process of promoting business/ websites through social media platforms
Direct marketing
Guerilla marketing
Interactive advertising
Social media marketing
The example of which IMC tool is shown in the picture that proves it to be one of expensive forms of promotion ?
Direct marketing
Advertising
Events and Experiences
Mobile marketing
Select the odd one out from the following ;
MAGAZINES
BILLBOARDS
RADIO
SPONSORSHIP
Choose the odd one out from the following :
COUPONS
DISCOUNTS
OFFERS
POSTERS
Which of the following IMC Tool ,provides the advantage of customization of the message in accordance to the needs of the buyer
PUBLIC RELATIONS
SOCIAL MEDIA MARKETING
ADVERTISING
PERSONAL SELLING
It has the ability to reach ' hard to find ' consumers who especially avoid targeted communications
(a)
Which of the following advantages are provided by Integrated Marketing Communication ?
Ensures maximum profit with minimum cost
It is solitary in form and targets speicifc audience only
Acts as a global platform for collaboration of various business , companies to expand the commercial market of the commodity
It provides consistent and clear message to its consumers
