WorksheetsCopywriting Quiz
Total questions: 10
Worksheet time: 7mins
What’s the name of three main structures in the advertising agency after the CEO?
Account Director – Creative Director – Media Director
Account Director – Art Director – Media Planner
Account Executive – Copywriter – Media Buyer
Account Executive Department – Creative Department – Media Department
Which one of the “Target Audience” – “Brand Soul” – “Selling Idea/What To Say” – “How To Say” that suitable for this ad copy?
Oldster – Choices of Low Body Endurance Sufferer– Low Body Endurance Sufferer - Starbucks Refreshers, suitable drink for Low Body Endurance Sufferer!
Active People – Recharge Energy in Your Body – Recharge your Energy - Feeling exhausted? Recharge your energy with Starbucks Refreshers!
Passive People – Friendly Drinks to Relaxing - Friendly Drinks – Relax and sit on your comfy sofa with our friendly drinks, Starbucks Refreshers!
Teenager – Booster Drinks for your Mood – Mood Booster Drinks – Rescue your mood swing with mood booster drinks, Starbucks Refreshers!
From these four ad copies, which ad copy that use "Message about distribution" strategy?
Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!
BUY 2 GET 3 for all variant. Let’s visit your nearby Bread Talk Outlets!
To relieve the flu, I believe Procold! Based on the analysis of health experts, Procold was able to relieve the flu within 1x24 hours
Now removing stains on clothes will more easier with Rinso Liquid. Only with one drop, the stain will disappear right away!
What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service?
Body Copy
Sub Headline
Baseline
Mandatories
What type of headline that use humor and mystery approaches to attract the attention of readers are named?
Emotional Headline
Offbeat and Curiousity Headline
Benefit Headline
Hornbowling Headline
Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?
Mandatories
Baseline
Border
Promise/Slogan
What is Subheadline?
Detailed explanation of the printed ad copy to convince the reader
Main information of the printed ad copy
Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader
Complete information from the title that can explain the sentence in the ad title
What elements are been used in this printed ad copy?
Headline – Baseline – Flash Splash
Body Copy – Sub Headline – Border
Flash Splash – Mandatories – Contact Person
Sub Headline – Body Copy – Baseline
What elements are been used in this printed ad copy?
Headline – Body Copy – Flash Splash
Headline – Sub Headline – Visual Illustration
Headline – Sub Headline – Product Shoot
Headline – Promise / Slogan – Visual Illustration
What type of headline that been used in this printed ad copy?
Directive Headline
Emotional Headline
Benefit Headline
Hornbowling Headline
