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WorksheetsPs of Marketing
Total questions: 22
Worksheet time: 10mins
Which of the following is most closely related with the organic growth of an organization?
entering new marketplaces
increasing the operational profitability
increasing productivity of employees
developing new products from within
New-to-the-world products are ________.
low-cost products designed to obtain an edge in highly competitive markets
new product enhancements that supplement established products
new versions of an existing product that has been less successful
new products that create an entirely new market
Product involves either the product or service the business is selling to satisfy customer needs and wants
True
False
All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....
Marketing mix
The complete package
Total product concept
Core product
Packaging can be used to:
Attract customer attention
Preserve the produce to ensure quality
Communicate product benefits
All of the above
Which element of the marketing mix is a source of revenue for the business?
Product
Place
Promotion
Price
A factor that does not influence price is:
The cost of production
The cost of the item 10 years ago
The competitive environment
Whether it is a new or existing product to the market
To maximise customer reach a business should:
Have a store in a busy shopping centre
Provide online and in-store shopping options in various locations
Sell door-to-door
Have a store in every city
Promotion includes advertising only
True
False
What are the 4Ps of the marketing mix?
product - prices - point - promotion
product - price - place - promotion
products - prices - places – promotional
places - product - promotion - price
Define Product Mix in one sentence?
Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?
Philip Kotler
Stephen Morse
Neil Borden
Lorie and Robert
In Marketing mix which scope of product supports the elements:
Guarantee
Warrantee
Quality
Packaging
All of these
What is the marketing of product and service in which the offer itself is not intended to make any monitory profit is called
Non profit marketing
Profit marketing
Virtual marketing
Digital marketing
what kind of marketing is this
MSN Marketing
E mail Marketing
Banner Marketing on google
Facebook Marketin
what's this
a zodiac symbol
bluetooth
wifi
USD
what's this?
E Marketing
Marketing Mobil
E commerce
Listen to the audio and name the brand assocated with it.
Johnson and Johnson
LG
Britannia
Nescafe
