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Marketing Management

Total questions: 13

Worksheet time: 9mins

Name
Class
Date
1.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

2.

______ refers to classifying the product into different groups with same characteristics.

a)

grading

b)

branding

c)

packaging

d)

labeling

3.

Which among the following is not an element of marketing mix –

a)

Product

b)

Price

c)

Place

d)

Advertising

4.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

5.
What is the person who buys a product called?
a)
Retailer
b)
Consumer
c)
Purchaser 
d)
Customer 
6.
Deciding how much to charge for goods and services.
a)
Marketing
b)
Goods
c)
Pricing
d)
Selling
7.

who is the father of modern marketing?

a)

Peter Drucker

b)

Philip Kotler

c)

Lester Wunderman

d)

Abraham Masloco

8.

Specific offer designed to increase sales

a)

repeat customers

b)

publicity

c)

sales promotion

d)

ads

9.
  Effective marketing begins with a good product.
a)
True
b)
False
10.
A marketing mix is the blending of four marketing elements: price, product, promotion and _.
a)
Property
b)
Place
c)
Produce
d)
Prepare
11.
A product can be
a)
an object or thing
b)
a concept or idea
c)
a service
d)
all of the above
12.

Marketing is the process of promoting products to satisfy the wants and needs of customers.

a)

True

b)

False

13.

Find the brand name

a)

MACDONALD

b)

MCDONALDS

c)

MACDONLDS

d)

MCDONLD