wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Test quiz

Total questions: 19

Worksheet time: 6mins

Name
Class
Date
1.
A brand is the same thing as a logo.
a)
True
b)
False
2.
A successful brand evokes
a)
recognition
b)
emotion
c)
desire
d)
all of these
3.
Maintaining a great brand requires that you be
a)
relevant, vigilant, different
b)
the only one in your category
c)
a very large company
d)
all of the choices are correct
4.

What logo is this?

a)

Mib

b)

Bimb

c)

Imbe

d)

Ibm

5.

What brand is this?

a)

Yves Saint Laurent (YSL)

b)

Gucci

c)

Chanel

d)

Louis Vuitton (LV)

6.

What brand is this?

a)

Louis Vuitton

b)

Supreme

c)

Yves Saint Laurent

d)

Dior

7.

What brand is this?

a)

HUF

b)

Dior

c)

Versace

d)

Hermes

8.

What brand is this?

a)

Calvin Klein

b)

Yves Saint Laurent

c)

Celine

d)

Balmain

9.

What brand is this?

a)

Armani

b)

Tommy Hilfiger

c)

Celine

d)

Rolex

10.

What brand is this?

a)

Chanel

b)

Fendi

c)

Louis Vuitton

d)

Burberry

11.
Name of the brand
a)
Lamborghini
b)
Mustang
c)
Porsche
d)
Ferrari
12.
What logo is this?
a)
Warner Brothers
b)
20th Century Fox
c)
Warner Sisters
d)
21st Century Fox
13.
Name of the brand
a)
Whatsapp
b)
Snapchat
c)
Facebook
d)
Tinder
14.

Branding is

a)

the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

b)

is a device that legally identifies ownership of a registered brand or trade name

c)

The process of working toward maximizing recognition of a particular brand

d)

Consumer preference for a particular brand as compared to competitor products or services

15.

Slogans:

a)

is a device that legally identifies ownership of a registered brand or trade name

b)

a. Brand awareness

c)

represents a particular product of a company or organization

d)

are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers

16.
What is used to protect a good so it cannot be copied?
a)
service mark
b)
trademark
c)
brand mark
d)
logo
17.
Which the following is unbranded products with little or no promotion and plainly packaged?
a)
brand recognition
b)
brand preference
c)
generic items
d)
none of these answers are correct
18.

LOGO

a)

A unique design symbol that helps identify the company visually.

b)

A catchphrase that evokes some kind of feeling about the company and the product.

c)

The actual text of the ad.

d)

Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

19.

What do businesses do to help us remember their brands? Choose 2

a)

Design logos

b)

Make up jingles

c)

Send lots of emails