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WorksheetsMarketing plan revision
Total questions: 10
Worksheet time: 6mins
What does PEST stand for?
(a)
What is NOT an element of the marketing plan?
Cost
Competitor analysis
Market position
They are all elements of a marketing plan
Primary data is
cheap and easy to access on the internet
expensive because it is tailor made for a unique situation
cheap as it is using other people's data from previous projects
expensive as it means you buy data from previous projects
Examples of ways to collect primary data include
focus groups
census material
internet
data collected from previous projects
Elements of a promotional mix can include
Advertising
Direct selling
Digital marketing
All of the above
Sales promotions include
competitions and coupons
newspaper and radio advertisements
sales people and telemarketing
sponsorship and product placement
PEST analysis is used in what element of the marketing plan?
Cost
Current market
Competitor analysis
Marketing strategy
The 4 P's of the marketing mix are
Product, Place, Price, Possession
Product, Place, Price, Prescription
Product, Place, Price, Promotion
Product, Price, Promotion, Process
The 4 P's are investigated as part of which element of a Marketing plan?
Cost
Competitor analysis
Marketing Strategy
Marketing goals
Market position is an element of the marketing plan - it refers to
the current situation the business is in
the past situation the business was in
the future situation the business wants to be in
the current situation that competitor businesses are in
