WorksheetsInternational Marketing
Total questions: 28
Worksheet time: 6mins
1 . Integrated Marketing Communication comprises
A . Advertising , Sale promotions , Personal selling , Direct selling , Public relations , Trade show .
B . Advertising , Sale promotions , Public relation , Global marketer, Communication
C . Communication, Advertising , Marketing , Media , Sale promotion
D . Communication , Media , Direct selling , Public relations , Legal Constraints
2. Definition of Sale promotion
A. Sales promotion are make effort tends to stimulate sales and encourages retailers .
B. Sales promotion are demonstration , samples, coupons , gifts and product tie-ins , contests
C. Sales promotion are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
D. Sales promotion are short term efforts directed to the consumer
3. Creating good relationships with popular press and other media to help companies communicate messages to thier publics – customers, the general public , and govermental regutator is the role of …..
A. The role of creating good realationship with customer
B. The role of Public Relation
C. The role of Sale promotion
D.The role of creating good relationship with popular press
4 . Examples of Sales Promotion are ….
A. Examples of Sales promotion are make effort tends to stimulate sales and encourages retailers
B. Examples of Sales promotion are make effort tends to stimulate sales and encourages retailers .
C. Examples of sales promotion are give free samples only .
D. Cents-off , Store Demonstrations, samples, coupons , gifts and product tie-ins , contests …
5 . The importance of public relations international marketing is perhaps best demon-strated by two major even in 2010 :
A. (1) The Google China political fight over censorship and hacking
(2) Coca-Cola’s sponsorship of European football (soccer) matches
B. (1) The Google China political fight over censorship and hacking
(2) The Toyota brake pedal problem mentioned
C . (1) Coca-Cola’s sponsorship of European football (soccer) matches
(2) The Toyota PR problem is strikingly reminiscent of the Bridgestone/Firestone Tires safety recall disaster of 2000
D. (1) The Google China political fight over censorship and hacking.
(2) The Toyota PR problem is strikingly reminiscent of the Bridgestone/Firestone Tires safety recall disaster of 2000
6.In Vietnam, advertising in newspapers and magazines is limited to…………, or three minutes an hour, on radio and TV.
10 percent of space and to 2 percent of time
15 percent of space and to 10 percent of time
10 percent of space and to 5 percent of time
15 percent of space and to 5 percent of time
In international advertising, what an advertiser must consider ?
A. The availability, cost, coverage, and appropriateness of the media.
B. The cultural , market and appropriateness of the media.
C. The high cost , lack of money , and poor- customer
D. The low cost , lack of money , and appropriateness of the media.
Creativity is especially important when a budget is small or where there are severe production limitations, such as …...and ….
A. high-quality and attention
B. low quality and high cost
C. poor-quality and a lack of high-grade
D . poor-service and lack of money
A government ministry found the ads to be in violation of the Cable and Television Act of 1995, which in part forbids ads that ……
A. over 12 minutes per hour.
B. Difference languages
C. Matter of cultural
D. Deride any race, caste, color, creed, and nationality
. In addition to the problems inherent in the steps outlined, the effectiveness of the in- ternational communications process can be impaired by ….
A. Noise
B. Receiver
C. Feedback
D. Encoding
. Which step of the communications process is important as a check on the effectiveness of the other step ?
A. Errors of source
B. The Feedback step
C. Decording
D. Media selection
....is a small pond versus today’s traditional Internet
channels, best suited for experimentation, research, and press release in the areas of community
and socialization.
A.ROI
B.Second Life (SL)
C. A reach mechanism
D.Procter & Gamble
Word-of-mouth (WOM) advertising and peer recommendations have always been key influencers of brand choice, but .....? ....has changed the pace and reach of WOM
A.Mobile Phone Applications.
B.The users
C.The power of the Internet
D.Facebook
........... is an innovation that will make regional advertising in diverse cultures easier than it presently is when using cable or satellite television
A.Univision
B. PVI (Princeton Video Imaging)
C.ESNP
D. ESNP's X-Game
Modern English is the Wal-Mart of languages including :
A. Intensive language-training courses for managers
B. language skills , business relationship, understanding
C. Convenient, huge, hard to avoid, superficially friendly, and devouring all rivals in its eagerness to expand
D. All of them
The Japanese finds most important to salesperson are …..
A.Job security, Social recognition, Feelings of worthwhile accomplishent
B. Service , Promotion , Personal Growth
C.Felling of worthwhile accomplishent , Behavior of customer , Personal Growth
D.Convenient , Friendly Enviroment , Good service
The United States finds most important to a salesperson are ….
A. Promotion , Personal growth and development , Convenient
B. Promotion , Merit increase in pay, Personal growth and development,Feeling of accomplishment
C. Felling of accomplishment , Promotion , Service, Product
D.Product , Enviroment, Legal , Personal growth and development
Who believe that it is important to have international assignments early in a person’s career, and international training is an integral part of its entry-level development programs ?
A. Coca cola’s former CEO
B. CEO of Disney
C. Colgate-Palmolive
D.Founder of KFC
According to a PricewaterhouseCoopers survey , how many organizations have been a substantial increase in shorter-term, commute, and virtual assignments in recent years ?
A. 160
B.32
C. 157
D. 270
In Europe, work councils (that is, internal labor union committees) are very much involved in setting rules about compensation companywide, even for whom ?
A. Managers
B. CEO
C. Sales people
D. Marketing Personal
Differences in …… , …….and ………… can make mutual understanding between managers and sales representatives more difficult.
A. Languages , Culture and Personal objectives
B. Method , Country and languages
C. Techniques , Country, Salary
D. Languages , culture and communication styles
Each method used to motivate a foreigner should be examined for ……..
A. Cultural compatibility
B. Personal objectives
C. Culture premises
D. Forgeign national
What methods of sales representatives in the United States is a relatively simple task.
A. Evaluation and control
B. Sale revenues and performance
C. Evaluation and cultures
D. Training and communication
What is the source of dissatisfaction ?
A. Different values and rituals
B. Lectures on cultural differences
C. Language training, films, discussions
D. the stress and trauma of adjusting to new and often strange cultures
............., paper shortages delay publication of ads for up to six months. Furthermore, because of equipment limitations, most newspapers cannot be made larger to accommodate the increase in advertising demand.
A. In China and Germany
B. In Canada and South Africa
C. In India and Indonesia
D. In India and South Africa
...... is the world's leading on-demand cloud-based CRM software solution. Salesforce is a total CRM software solutions suite that provides a wide range of sales and customer service CRM applications for SMEs
Salesforce
IBM
Sales people
Sale promotion
The chief disadvantages of an expatriate sales force are ..........., and the limited number of high-caliber personnel willing to live abroad for extended periods.
the dependent , emotional stability ,legal barriers
the high cost, cultural, legal barriers
the high cost , cultural , ignore their advice
the cultural , languages, communicates
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