WorksheetsBrand Management
Total questions: 25
Worksheet time: 15mins
The set or the different kinds of products made by a company is called as _____________
product range or product line
product placement
product launch
product lifecycle
Use of a well-known person to advertise products
product endorsement
product placement
product launch
product range
the introduction of a product to the market
product launch
product lifecycle
product placement
product range
How do we get the information about what consumers want or need with regard to a particular brand
market research
market share
market segment
market challenger
Brand Loyalty is defined as ___________
The title given to a product by the company that makes it
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
Image (Brand)
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always to buy a particular brand.
Awareness (Brand)
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand (or its logo and slogan ).
Name (Brand)
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand (or its logo and slogan ).
Product Life cycle is defined as
The set of products made by a company.
The use of a well-known person to advertise products.
When products are used in films or TV programs.
The introduction of a product to the market.
The length of time people continue to buy a product. or the time frame from the introduction of product to its declining stage
Descriptive features that characterize a product or service are called?
Brand attributes
Brand benefits
Brand elements
Brand components
Creating a positive brand image takes marketing programs that link associations to the brand in memory. What kind of associations ensure a positive image?
complex associations
weak, favorable, and unique
strong, favorable, and unique
unrealistic associations
The act of designing the company’s image so that it occupies a distinct and valued place in the target customer’s minds is called
image sketching
establishing POPs
branding
brand positioning
Which of the following could be a typical brand mantra?
We care for our customers
Entertainment for all
If you work hard, you will definitely succeed
A Good, cheap, reliable, reasonable, solid, outstanding brand
The set of all actual and potential buyers who have sufficient interest in, income for and access to a product is called
market segmentation
brand positioning
a market
segmentation basis
Which of the following is/are associated with branding?
influencing how people feel about their emotions that they exude when they think about a brand
influencing what people do
are we getting people to click on our on our ads?
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
take the product off the market
do nothing, fluctuations in sales are common
modify or update the product to renew customer interest
triple the advertising budget for the product
Check the boxes for the reasons failure of new products (Select any 3)
Lack of specialty
poor timing
effective promotion
inferior quality
When a manufacturer uses his own name as brand for his products, it is known as manufacturer’s brand.
True
False
Check the boxes for the suitable statement agreeing to the topic "Importance or functions of Branding " (Select 3)
Easy to recognize
differentiation of product categories
creates loyalty
cannot regulate prices for the own brand
Brand is a massive Asset
True
False
The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity.
True
False
Which logo is NOT shown in the picture?
Nike
Microsoft
Apple
McDonald's
