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WorksheetsIntroduction to MKTG Research-Session 1
Total questions: 10
Worksheet time: 6mins
What are the orientations that make up the marketing concept?
4 P´s (product, price, promotion, and place)
financial orientation, stategic orientation, consumer orientation
consumer orientation, goal orientation, systems orientation
decision making orientation, satisfaction orirntation, strategic orientation
What is the main goal of marketing research?
decision making
knowing the consumer to satisfy the needs
stablish a plan to gain market share
indentify lucrative oportunities in the market
What are the three functional roles of marketing research?
segmentation, data, market share
descriptive, diagnostic, predictive
descriptive, exploratory, causal
predictive,descriptive, exploratory
What is marketing research?
The data analysis and evaluation that help provide decision making tools to management
The integration of the principles of marketing that along with data result in decision making
The different research approaches (exploratory, descriptive, casual) combined that along with segmentation and data analysis help management to take decisions
The planning, collection, and analysis of data relevant to marketing decision making and communicating the results to management
What is the difference of applied research vs. basic research
(a)
Companies that only collect survey data for corporate clients or research firms are called:
Custom Research Firms
Syndicated Firms
Corporate Resarch Firm
Field Service Firms
According to McDaniel & Gates what is strategic partnership?
(a)
Which are two possible external clients of a marketing research?
Marketing managers, franchisees
Marketing managers, top management
Vendors, franchisees
Vendors, top management
Is low-ball pricing an ethical practice?
True
False
Which of the following is an example of research client´s unethical practices?
Not validating data
Making false promises
Black-box trading
Selling unnecessary research
