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WorksheetsService Marketing
Total questions: 10
Worksheet time: 9mins
Characteristics of Services are
Intangible
Tangible
Inseparability
Homogeneous
Heterogeneity
The service tringle outlines all the relationships that exists between the company, the employee and the Customer.
True
False
External Marketing is any..............to customer or potential customer that happens ............. service deliver
(a)
Aims of external marketing ------------------.
(a)
(a) are Internal Customers.
Interactive Marketing occurs when _____
Employee and Company interacts
Employee and Employee Interacts
Employee and Customer Interacts
Customer and Company Interacts
Service is an act or preference offered by one party to another.
True
False
Service Marketing Triangle is
A strategic Marketing Model
Provide a visual way of understanding the importance of people in a service business.
The model is based on the fact that all services business are about promises.
Shows the key actors involved in marketing a service business.
From Following which are Service Industries
Banking & Insurance
Reliance Fresh
Heath Club
Uber
TATA Moters
What is your opinion about service industry performance in current COVID-19 situation ?
Need to think about turnkey projects
Work on profit options
Need to introduce new services
Need to change Marketing Strategy
