The forces close to the company that affect its ability to serve its customers.

The larger societal forces that affect the microenvironment.

"Consumers have now adopted a back-to-basics

sensibility in their lifestyles and spending patterns, buying less, and finding greater values in the things they buy."

This is a result of a changes in the ___.

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

People vary in their beliefs about the origin of the universe and their place in it.

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.

This marketing intermediary works with warehouse and transportation firms, a company must determine the best ways to store and ship goods, balancing factors such as cost, delivery, speed and safety.

"In designing Marketing Plans, marketing management takes other company groups into account such as top management, finance, research and development, purchasing, manufacturing and accounting."

This statement BEST describes ___.

___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.