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Target Market and Customer Requirement

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Niche market can also be based on psychographics (values, interests, attitudes). Is it True or False?

a)

True

b)

False

2.

Entrepreneurs who make up a target market share similar characteristics including buying geography, buying power, demographics, and incomes. Is it True or False?

a)

True

b)

False

3.

To learn about your customers' preferred method and means of shopping, consider if they shop online, over the phone or in stores. Is it True or False?

a)

True

b)

False

4.

A target market refers to a group of non-potential customers to whom a company wants to sell its products and services. Is it True or False?

a)

True

b)

False

5.

A niche market is a segment of a smaller market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at small. Is it True or False?

a)

True

b)

False

6.

As well as understanding why the customers shop, an entrepreneur will also want to understand how they shop. Is it True or False?

a)

True

b)

False

7.

Once you've identified who your customers are, you can find out what motivates them to buy products and services. Is it True or False?

a)

True

b)

False

8.

The starting point in defining the customer requirement for your proposition is to understand the problems that you solve. Is it True or False?

a)

True

b)

False

9.

The last step of customer research is identifying your customers. Is it True or False?

a)

True

b)

False

10.

In determining the target market, you need also to know which specific customers will benefit from your offer. Is it True or False?

a)

True

b)

False