This type of research is guided specifically by a hypothesis.

This type of research uses interview, questionnaires, and sampling to get a sense of behavior with intense precision.

The purpose of this type of research is to describe a culture’s characteristics. It identifies culture variables for study, and review literature.

The purpose of this study is to describe and examine events of the past to understand the present and anticipate potential further effects.

The purpose is of this research is to describe experiences as they are lived. It examines uniqueness of individual’s lived situations.

This type of research tests for the relationship between two variables. Performing this research is done to establish what the effect of one on the other might be and how that affects the relationship.

This type of research involves comparison and is done without focusing on their relationship rather it focuses on the causes of phenomena.

This type of research deals with understanding human behavior in a natural setting. It is naturalistic in nature because it studies human behavior and the reasons that govern it.

This type of research focuses on verifiable observation.

This type of research is expressed in numbers and thus, uses statistics.

This type of research emphasizes the dynamic, holistic, and individual aspects of human experience within the context of those who are experiencing them.

This type of research is designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues.

This type of research is concerned with in-depth descriptions of people or events and their interpretation of experiences.

Naturalistic investigations place heavy emphasis on understanding the human experience as if is lived, usually through collections and analysis of data that are narrative and subjective.