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WorksheetsTrends and Fads August 16, 2020
Total questions: 22
Worksheet time: 17mins
Name
Class
Date
1.
A temporary event, usually called as a “flash in the pan.”
a)
TREND
b)
FAD
2.
It has longer staying power and enjoy a long period of popularity.
a)
TREND
b)
FAD
3.
It enjoys a few months of unexpected popularity, but disappears just as quickly as it appears.
a)
TREND
b)
FAD
4.
It appears in a single industry and rarely crosses over into others.
a)
TREND
b)
FAD
5.
It has the prospect of becoming a long-term influence on the future of a market.
a)
TREND
b)
FAD
6.
Ideas that are rooted on the people’s cultural traditions, beliefs, and values.
a)
TREND
b)
FAD
7.
It has identifiable and explainable increases caused by the consumers’ needs and in consonance with other consumers’ lifestyles.
a)
TREND
b)
FAD
8.
It is determined by an emotional need to purchase, based on publicity and fervent product opinions.
a)
TREND
b)
FAD
9.
Crocs rubber clog footwear
a)
TREND
b)
FAD
10.
Flat screen LCD and LED televisions
a)
TREND
b)
FAD
11.
A trend fragmentation or _________________ happen when there is a recent development in the trend or a reinvention which leads to the fringe stage of a trend.
a)
microtrend
b)
fringe
c)
mainstream
d)
macrotrend
12.
Refers to a look or trend that is always present in some form that is appropriate across diverse occasions and accepted by diverging consumer groups.
a)
macrotrend
b)
fringe
c)
mainstream
d)
classic
13.
During this stage, the “conservative consumers join the trend, the idea’s popularity and acceptance continues to increase, and the corporations and company brands exploit the growing demand for that idea.
a)
macrotrend
b)
fringe
c)
mainstream
d)
classic
14.
In this stage, an innovative idea, whether in the form a new product, service, or in other form, develops into the market or become known to the trendiest consumers.
a)
microtrend
b)
fringe
c)
mainstream
d)
macrotrend
15.
In this stage, consumer and public awareness of the trend grows as the early adopters participate together with the innovators to increase the perceptibility of the trend.
a)
trendy
b)
fringe
c)
mainstream
d)
microtrend
16.
_____________ defines trend as sequential pattern of change in recorded data—a change evidenced by a rise or fall of variables when measured between to points over time.
a)
Brannon
b)
Katz
c)
Samuel
d)
Gordon
17.
Characteristics of fad except one:
a)
It is confined to particular segment in society.
b)
It is trivial because of its short life expectancy.
c)
It is rooted on the people’s cultural traditions, beliefs, and values.
d)
It is not created but it is revived from a style.
18.
Element of Trends that are popularly accepted by many industries and people.
a)
Duration of Time
b)
Acceptability
c)
Cultural Basis
d)
Transitory increase or decrease
19.
A trend may last for a long period of time but it has the potential to eventually slow down and decline.
a)
Duration of Time
b)
Acceptability
c)
Cultural Basis
d)
Transitory increase or decrease
20.
During mainstream stage, what thing could possibly occur:
a)
Trend fade away
b)
Became classic
c)
Trend Fragmentation
d)
All of the above
21.
How can a fad become a trend? Can you give an example of a fad that became a trend?
4 lines
22.
How would you explain the role of media in trend development?
4 lines
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