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WorksheetsVIRAL MARKETING
Total questions: 15
Worksheet time: 10mins
What aspects are behind viral content?
Big companies
Creativity
Hard-work
Strategy
Luck
In the context of the reading, what does the word "viral" mean?
something that will affect your computer
something that spreads quickly
something that will affect your body
Through viral marketing, the users _________ to share the content.
should be paid
should be forced
should choose
What is the natural habitat for viral marketing?
(a)
According to the text, what is the most general example of viral marketing?
youtube
gmail
yahoo
What is the possible disadvantage of viral marketing?
misinterpretation of the message
the price of this service
the damage made to the computer
What are the steps of a viral marketing campaing?
record your video, send it to your contacts and share it to the public
create attractive content, upload it and promote it
know your target, make content and publish it
Determine if the following statement is true or false: virality happens always by accident.
true
false
What is the shown dispersion strategy?
when the user doesn't know that is seeing advertising.
when the user recognizes advertising at the end.
when the user recognizes the advertising in the beginning.
What is the concealed strategy?
When the user recognizes the brand at the end.
When the user recognizes the brand at the beginning.
When the user never knows the brand.
Who does the main job in viral campaings?
(a)
Determine if the following statement is true or false: only big companies can go extremely viral.
true
false
What was the strategy used by IHOP?
Using twitter to advertise their food.
Changing one of the letters of its name.
Giving free burgers to teens.
Who started viral marketing?
(a)
Viral marketing saves you (a) .
