NEW
Font size
WorksheetsDigital test
Total questions: 10
Worksheet time: 5mins
What is produced from every digital interaction that customers have with our business?
Data
Value
Revenue
All of answers
What has been the main factor behind companies rethinking traditional marketing models and personalisation approaches?
The growing number of competitor brands
An increasingly complex customer journey
Increased technological costs
Decreased usage of digital devices and platforms
Digital transformation requires that you think differently about...?
Data
Competition
Creating value
All of answers
Which of the following is a typical example of a digital transformation strategy?
Decreasing the number of touch-points available to customers
Personalising the product or service for individual users
Maintaining your original business model and focus
All of answers
What will around half of all retail consumers do before buying a product online?
Consult the product's manufacturer
Browse online reviews for that product
Request a demo of the product
All of answers
On the traditional view of the consumer journey, using branded search terms is often indicative of which "stage" or mindset?
Awareness
Intent
Advocacy
Conversion
Many 'recommendation engines' can now offer recommendations to users in real time, but what types of customer data do they take into account, in particular?
Browsing history and ISP data
Preference and intent
Status and taste
Mindset and location
High bounce rates have negative consequences for both revenue and SEO. This problem will be visible through your anlytics tools. What does 'bounce rate" mean?
The frequency of issues caused by high rates of traffic on certain pages
The loading speed of different pages on your site
The amount of your customers leaving you for your competitors' products or services
The proportion of users arriving at your site but leave without making a second click
For product pages in particular, you should try to include the primary keyword (as well as any keywords related to features or benefits) in the title tag and where else?
In filenames
In the page URL
In the page copy
All of the answers
What is the best source of information available to you for the tracking and understanding the behavior of visitors to your site?
Search engine analytics tools
Geo-location data
User comments and feedback
Social media monitoring
