A process of making a new product to be sold to the customers.

These are luxuries, advantages and desires that every individual considers beyond necessity.

This is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

In this stage, the needs of the target market are identified, reviewed and evaluated

This is the introduction of new ideas to make the product and services more attractive and saleable to the target customers.

A managerial tool used to assess the environment and to gather important information that can be used for strategic planning.

A marketing practice of creating name, symbol or design that identifies and differentiate a product from the other products.

This is a meaningful and unforgettable statement that captures the essence of the brand.

These are the things that people cannot live without in a society.