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Marketing Plan

Total questions: 7

Worksheet time: 4mins

Name
Class
Date
1.

What is a Marketing Plan?

a)

Is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

b)

Is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.

c)

Is a dynamic document on which you list your primary goals and objectives within a specified amount of time. Review your SWOT analysis and focus on your most important strengths, weaknesses, opportunities, and threats.

d)

Is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

2.

What are the first step of the Marketing Plan?

a)

Analysis of the company's situation

b)

Analysis of the Economy

c)

Adaptation

d)

Analysis of the Politic

3.

What is the most important point in a marketing plan?

a)

The environment

b)

Adaptation

c)

SWOT analysis

d)

Set objectives

4.

Why is important know the target audience when it comes to marketing digital?

a)

It is very important to know how the competition acts, what they usually do, to know their intentions and their behaviors, in order to have all the information of the rivals they must face.

b)

By developing a personalized digital marketing in the target audience, we can make a more effective advertising entry when it comes to knowing their age and deducing which social networks are the most accurate to make themselves known.

c)

To use recycled materials or renewable resources when building is an example of sustainable development. Building a new community in a previously undeveloped area without destroying the ecosystem or harming the environment is an example of sustainable development.

d)

Leaders across the world have a monumental opportunity to reduce inequality, end poverty, protect the environment and promote justice and peace.

5.

What is the difference between a marketing plan and a marketing strategy?

a)

The marketing strategy is the development of the SWOT analysis and the marketing plan seeks peace.

b)

The marketing strategy only applies to companies and the marketing plan to people.

c)

A marketing strategy describes how a business will achieve a particular mission or goal. And a marketing plan contains one or more marketing strategies. It is the framework from which all your strategies are created and connects each strategy to a larger marketing operation and business objective.

d)

None

6.

How many types of marketing plan are there?

a)

9.

b)

6.

c)

13.

d)

5.

7.

How much components have the marketing plan?

a)

7.

b)

9.

c)

4.

d)

6.