Font size
WorksheetsSEM Chapter 1: What is Sports & Entertainment Marketing
Total questions: 10
Worksheet time: 5mins
Ways to make customers aware of products and encourage them to buy is known as promotion.
True
False
The number of viewers a program attracts is called __________________.
TV program
commercial
ratings
audience
The Marketing Mix is also known as the 4P's.
True
False
The 4P's include
porduct
price
place
promotion
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
profit
discretionary income
wages
paycheck
The amount that customers pay for products is price.
True
False
All of the following factors are important to the success of sports marketing except
new opportunities
timing
celebrities
gross impressions
Entertainment marketers can receive instant feedback through
Internet
All of the above
All of the following are demographics except
price
income
marital status
age
Common characteristics of a group, such as age, marital status, gender, and income level
is known as demographics.
True
False
