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Worksheets

PoMa all weekly checkpoint Qs

Total questions: 72

Worksheet time: 36mins

Name
Class
Date
1.

(Networking Skills) Before you hit a networking event make sure that…

a)

You’re pitch is ready

b)

A measurable goal is set

c)

Know the event’s context

d)

All the above

2.

(Networking Skills) Leave a good impression on a person by…

a)

Being an active listener

b)

Keeping notes

c)

Pitching what you do

3.

(BizDev) Before you start a new partnership make sure to…

a)

Increase your company’s revenue

b)

Clarify each side’s responsibilities

c)

Work with marketing specialists

d)

Analyze your partner’s data

4.

(BizDev) What should you do before starting a new partnership?

a)

Build a detailed marketing plan

b)

Map your organization's strengths

c)

Gather a company meeting

5.

(Community) A community mission statement should be…

a)

Connections oriented

b)

Change oriented

c)

Revenue oriented

d)

None of the above

6.

(Community) To make a member feel involved in the community it’s important to…

a)

Greet him personally

b)

Encourage him to introduce himself

c)

Make him spread the community’s purpose

d)

Share your knowledge

7.

(Buyer Persona) Build buyer personas to…

a)

Reach wider audiences

b)

Gain a competitive advantage

c)

Increase teamwork efficiency

d)

All the answers are correct

8.

(Buyer Persona) When creating a buyer persona it’s important to…

a)

Interview as many satisfied customers

b)

Build a detailed legal contract with an lawyer

c)

Think about the consumer’s motivating power

9.

(Content Marketing) Before you chose a marketing platform…

a)

Check which brands your audience likes

b)

Create collaborations with online influencers

c)

Build a clear content posting framework

10.

(Content Marketing) Which content influences the most?

a)

Political

b)

Commercial

c)

Emotional

11.

(UX Design) Why is it helpful for a UX designer to work with a user persona?

a)

It offers clarity and focus regarding features

b)

It defines who will actually use the product

c)

It helps building empathy towards the users

d)

All of the above

12.

(UX Design) Ux designing is similar to product designing

a)

True

b)

False

13.

(Business Canvas) A Business Model Canvas is a strategic method for data analysis.

a)

True

b)

False

14.

(Business Canvas) Building an MVP gives us quicker results in less waste and a better product market fit.

a)

True

b)

False

15.

(Data Visualization) Data visualization is way to communicate information clearly through graphical means.

a)

True

b)

False

16.

(Data Visualization) To draw better insights from data you must…

a)

Create an aesthetic graph

b)

Ask a very effective question

c)

Recruit a team of data analysts

17.

(Email Marketing) To create brand awareness it’s important to provide a variety of content.

a)

True

b)

False

18.

(Email Marketing) What is the best way to get your audience to like you?

a)

Provide special discounts

b)

Work with influencers

c)

Address them directly

19.

(Profit-Growth) Which elements should be considered when deciding between growth or profit? (Chose all the right answers)

a)

Type of market

b)

Profit forecast

c)

Customers personas

d)

Competitive landscape

e)

Type of product

20.

(Profit-Growth) Growth has high upfront costs.

a)

True

b)

False

21.

(Influencing Others) Get liked by…

a)

Share your own struggles and ask for advice

b)

Be genuinely Interested in the other person

c)

Ask powerful professional questions

22.

(Influencing Others) Active listening is based on…

a)

Encouraging others to talk about themselves

b)

Convincing other people to believe you

c)

Sharing your knowledge and interests

23.

(Growth Hacking) Growth hacking focuses on goals, results, and profitability.

a)

True

b)

False

24.

(Growth Hacking) The growth formula is based on…

a)

Researching where your audience hangs out

b)

Sharing as many discounts to your audience

c)

Convincing your audience to believe you

25.

(Google Analytics) Conversion rate is the percentage of visitors that completed a desired goal in the site.

a)

True

b)

False

26.

(Google Analytics) Google Analytics is mostly effective for a business that is launching a new product.

a)

True

b)

False

27.

(Marketing Message) In order to build a successful marketing message, you should challenge the norm.

a)

True

b)

False

28.

(Marketing Message) Rational advertising is twice as efficient as emotional advertising.

a)

True

b)

False

29.

(Hubspot) HubSpot is highly effective for…

a)

Attracting new customers

b)

Optimizing sales

c)

Creating personal marketing

d)

All of the above

30.

(Hubspot) CRM is a technology for managing all your company's relationships and interactions with customers.

a)

True

b)

False

31.

(Intro to data) Use data to turn your “hunch” into a fact by…

a)

Removing incomplete, inaccurate or corrupted data

b)

Making sure that the data follows the pattern you expected

c)

Running real-world experiments such as MVP and trials

d)

Identifying data gaps that need to be filled

32.

(Intro to Data) Through data reviewing you can spot problems or opportunities.

a)

True

b)

False

33.

(Google Ads) A low conversion rate means that many people completed the desired action in the website.

a)

True

b)

False

34.

(Google Ads) The loyalty loop is when a customer continues to purchase from the same company.

a)

True

b)

False

35.

(Product management) The product management steps are… (choose the WRONG answer)

a)

Define a problem to be solved

b)

Produce at least 8 different solutions

c)

Provide a detailed product building plan

d)

Build detailed user personas

e)

Learn how the feature works for the users

36.

(Product Managment) A MVP has to contain the key part of the original solution.

a)

True

b)

False

37.

(Lean startup) Your MVP should NOT be scalable, fully automated, beautiful or comprehensive.

a)

True

b)

False

38.

(Lean Startup) The cycle of Lean progress includes…

a)

Letting people interact with your MVP

b)

Letting people recommend on your MVP

c)

Letting people change your MVP

39.

(Market Research) Market research is critical to your business because…(Chose the WRONG answer)

a)

It gives you a competitive edge

b)

It will help you to approach customers.

c)

It will increase your revenue

d)

It will open business opportunities

40.

(Market Research) In a market research a purpose definition is a way to attract new customers.

a)

True

b)

False

41.

(Presentation designing) The purpose of a presentation is to help the audience to create a change within them.

a)

True

b)

False

42.

(Presentation Design) in order to build a story flow you should...

a)

Share researches supporting your knowledge

b)

Create beautiful slides that convey your message

c)

Ask the audience if they understand the topic

43.

(User iInterviews) When conducting a user interview, it’s important to ask about FUTURE experiences.

a)

True

b)

False

44.

(User Interviews) As an interviewer you should always let the interviewee talk about their lives.

a)

True

b)

False

45.

(Project Management) When building a project character it's important to...

a)

Define the players and success rates

b)

Prioritize functional goals as well as tasks

c)

Define Industry-standard estimates

46.

(Project Managment) Schefuling is important for laying out the project goals and parameters.

a)

True

b)

False

47.

(Customer Experience) Customer experience is all about the rate of customers recommending on your product.

a)

True

b)

False

48.

(Customer Experience) To give the customer the best experience you should…

a)

Provide them with information that will clarify the work process

b)

Be an active listener and let them talk about their lives

c)

Help them create a change within their company

d)

Share researches supporting your knowledge

49.

(Swot) Possible weaknesses could be…

1. A bad product

2. Change in political climate

Change of regulation

a)

A bad product

b)

Change in political climate

c)

A new regulation

50.

(Swot) The SWOT model provides a strategy for prioritizing the work that grows your business.`

a)

True

b)

False

51.

(Wix landing page) When you build a landing page it’s important to…

a)

Choose visuals that reflects the product in a clear way.

b)

Insert a button that leads the viewer to a desired action

c)

Write a title that is designed to grab attention

d)

All of the above

52.

(Wix landing page) A landing page should NOT include information about yourself.

a)

True

b)

False

53.

(Unit Economics) Unit Economics are a set of analyzed data sets that suggest a sustainable growth path.

a)

True

b)

False

54.

(Unit Economics) Entrepreneurs tend to focus more on the customer story, and forget to think through the investor story.

a)

True

b)

False

55.

(Automation Tools) The mindset of planning automation is based on breaking complex processes into chunks.

a)

True

b)

False

56.

(Automation Tools) The automation process steps are… (chose the WRONG ANSWER)

a)

Defining a task that you with to automate

b)

Using Google analytics to plan the desired automation

c)

Visualizing the problem to make the process easier

57.

(B2B sales) What is the most important thing you can do to succeed in a demo?

a)

Listen to the client carefully

b)

Map all the product’s advantages

c)

Share other clients recommendations

58.

(B2B Sales) What are the ways to deal with objections?

a)

Limit the timeline on the price

b)

Request referrals from other customers

c)

Highlight the product’s value

d)

All of the above

59.

(Client Acquisition) When writing an email it’s important to present as many good recommendations on your product.

a)

True

b)

False

60.

(Client Aquasition) When prospecting, it’s important to make the customer feel he’s the only one who got the message.

a)

True

b)

False

61.

(Behavioral Economics) In sales, irrational behavior is predictable and foreseeable.

a)

True

b)

False

62.

(Behavioral Economics) The anchoring effect bias is…

a)

The tendency to avoid risk when a positive frame is presented

b)

The tendency to rely too heavily on one piece of information

c)

The tendency to rely on the opinion of an authority figure

63.

(Intro to PPC) A “warm audience” refers to people who Interacted with my brand assets.

a)

True

b)

False

64.

(Intro to PPC) What makes a good add? (chose the WRONG ANSWER)

a)

Reason to Buy

b)

Value proposition

c)

Customer referrals

d)

Clear call to action

65.

(Sales Intro) when practicing active listening in sales you’re…

a)

Making yourself look like an insightful consultant

b)

Showing genuine interest in the other person

c)

Turning the meeting into a conversation

d)

All of the above

66.

(Sales Intro) The best way to start a selling meeting is with a prepared sales pitch.

a)

True

b)

False

67.

(Sales Techniques) The “Mood Changer” technique makes the other person talk about themselves.

a)

True

b)

False

68.

(Sales Techniques) The “would you be my mentor” technique helps you…

a)

Get a higher salary

b)

Get a desired promotion

c)

Get professional guidance

d)

Get new sales leads

69.

Seo Fundamentals) In order to create a content strategy, you should...

a)

Provide the most valuable result

b)

Check competitors marketing campaigns

c)

Request referrals from customers

70.

(Seo Fundamentals) Keyword search is the last step to accomplish when creating a content strategy

a)

True

b)

False

71.

(A/B Testing) An A/B test is a way to test and improve the product.

a)

True

b)

False

72.

(A/B Testing) A retention rate is the percentage of the users who bought the product once.

a)

True

b)

False