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Marketing Vocabulary

Total questions: 25

Worksheet time: 11mins

Name
Class
Date
1.
brand
a)
a particular make of product
b)
the mark on a horse
c)
the price of a product
d)
the jingle a company selects
2.
the person who buys and uses a product or service
a)
consumer
b)
business
c)
seller
d)
producer
3.
the delivering of products to end-users, inc. advertising, storing etc
a)
UPS
b)
marketing
c)
distribution
d)
entrepreneurship
4.
the concept or perception of a firm or product held by the general public
a)
develop
b)
brand
c)
marketing campaign
d)
image
5.
the place where a product is actually sold to the public
a)
point of sale
b)
production
c)
marketing
d)
determinate
6.
study of consumers’ needs & preferences, often for a particular product
a)
advertising
b)
mass marketing
c)
market research
d)
telemarketing
7.
the wrapping or container for a product
a)
cost
b)
develop
c)
image
d)
packaging
8.

target market

a)

different types of goods that a company sells

b)

the amount of money that a company has to spend on marketing activities

c)

the group of people that a company wants to sell a product to

9.

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

a)

modification

b)

advertisement

c)

liaison

d)

inventory

10.

Which of these types of advertising is NOT mass media?

a)

television

b)

word of mouth

c)

internet

d)

radio

11.

________ buy from wholesalers and sell to consumers.

a)

retailers

b)

wholesalers

c)

distributors

d)

consumers

12.

What is marketing?

a)

The action of promoting and selling services, including market research.

b)

A boy named Mark who is dancing.

c)

The action of promoting products to be sold less than other products, including advertising.

d)

The business of promoting and selling products, including market advertising.

13.

Product

a)

The cost to the buyer of goods or services

b)

Informing customers about products and persuading them to buy them

c)

Where goods or services are available

d)

Goods or services that are sold

14.

Price

a)

Informing customers about products and persuading them to buy them

b)

The cost to the buyer of goods or services

c)

Where goods or services are available

d)

Goods or services that are sold

15.

Promotion

a)

The cost to the buyer of goods or services

b)

Where goods or services are available

c)

Informing customers about products and persuading them to buy them

d)

Goods or services that are sold

16.

Place

a)

Informing customers about products and persuading them to buy them

b)

The cost to the buyer of goods or services

c)

Goods or services that are sold

d)

Where goods or services are available

17.

Is this...

a)

Price?

b)

Promotion?

c)

Place?

d)

Product?

18.

Is this...

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

19.

Is this ....

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

20.

Is this ...

a)

Price?

b)

Place?

c)

Promotion?

d)

Product?

21.

Which of the following slogans is an alliteration?

a)

Grace ... Space ... Pace

b)

Just do it.

c)

Pocket pulling power

d)

The best a man can get

22.

The 4 Ps are product, price, promotion and ...

a)

pound

b)

picture

c)

place

d)

poster

23.
All activities involved from getting a product from the seller to the buyer.
a)
entrepreneurship
b)
marketing
c)
product
d)
price
24.
The development of a business.
a)
Entrepreneurship
b)
Marketing
c)
Ownership
d)
Brainstorming
25.

Knowing your costs, profit goals and competitors’ prices.

a)

helps you to set the right price for your product.

b)

depends on your targeted market

c)

is key in planning your decor

d)

useful way to segment a market