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Competition in the Marketplace

Total questions: 19

Worksheet time: 11mins

Name
Class
Date
1.

A business that can produce and/or sell their services better than their competitors is said to have

a)

an absolute advantage

b)

a price advantage

c)

a competitive advantage

d)

a competitive edge

2.

Which three of the following are areas a business can lead in to be competitive in their market?

a)

Price

b)

Speed of delivery

c)

Quality

d)

Quantity

e)

Warranty

3.

There are a number of strategies a business can implement in an attempt to gain a competitive advantage. One strategy is to make the product __________than its competitors.

a)

stand out more

b)

more expensive

c)

the same

d)

have more defects

4.

Investing funds in products to create new products or improve existing products.

a)

Research and Development

b)

Differentiation

c)

Operations management

d)

Lowering costs

5.

Corporate Socially Responsible strategies include:

a)

Minimizing impact on the environment

b)

Having sales

c)

Donating profits to charities

d)

Paying employees a fair wage

6.

The use of robotics in manufacturing is an example of…

a)

strategic planning

b)

process innovation

c)

product innovation

d)

blended marketing

7.

Which of the following is not a type of cost incurred by a business?

a)

Wages

b)

Advertising

c)

Net Profit

d)

Sales revenue

8.

R&D is an abbreviation for...

a)

Research and Development

b)

Rewards and Dividends

c)

Recruitment and Delivery

d)

Research and Differentiation

9.

Which of the following refers to moving a company’s processes or services overseas?

a)

Offshoring

b)

Outsourcing

c)

Restructuring

d)

Differentiation

10.

Which of the following is not a way that a business can compete on quality?

a)

Inspecting products to reduce defects

b)

Reducing prices

c)

Responding to customer needs immediately

d)

Complying with design specifications

11.

Sweatshop labour is an example of a company being socially responsible. True or false?

a)

True

b)

False

12.

Improving the speed of delivery will create a competitive advantage for a business.

a)

True

b)

False

13.

What can cause changes in demand?

a)

Incomes, tastes and fashions, and expectations about the market

b)

Prices of complementary and substitute goods and services

c)

Changing populations, age and gender of potential customers

d)

All of those listed here.

14.

What does productivity measure?

a)

The amount of output compared with the amount of input that goes into production.

b)

The amount of product wasted when compared with the amount of input used in production

c)

The amount of output increased compared with the amount of cost that goes into production

d)

A reduction in the output and an increased in the input.

15.

Why do businesses seek to build or create a competitive advantage?

a)

To survive and thrive

b)

To meet the changing demands of a competitive global market

c)

To achieve efficiencies and lower costs, thus increasing the profit margin

d)

All of those listed here.

16.

A (a)   product has a high degree of excellence and achieves the purpose for which it was designed.

17.

(a)   refers to a business's efforts to make a product stand out by providing unique or superior value to customers in comparison with it competitors.

18.

A _____ is a particular group of consumers at which a product or service is aimed.

a)

target market

b)

differentiated offering

c)

pro forma

d)

patent

19.

Identifying your target market makes it easier and more cost effective to ______.

a)

appeal to everyone

b)

sell your products to the masses

c)

reach your potential customers

d)

push away unnecessary customers