WorksheetsVCE Media: Agency and Control - Terms and Definitions
Total questions: 8
Worksheet time: 8mins
Agency
The capacity for individuals to act independently and to make their own choices on their consumption of media
The power to influence or direct peoples behavior and choices. Power of how media can be shaped and directed
The need for individuals to independently follow media regulations when consuming media.
None of these
Control
The capacity for individuals to act independently and to make their own choices on their consumption of media
The power to influence or direct peoples behavior and choices. Power of how media can be shaped and directed
The need for individuals to independently follow media regulations when consuming media.
None of these
Mass Media
When the media reaches critical mass, ie. when media has complete control over a society
When the media gather after Catholic mass on Sunday
A section of the media specifically designed to reach a large audience
None of these
Feedback loop
the process that a media message takes on its way to an audience, and back again to the creator.
journalist's microphone sending feedback through the speaker system
the process of government seeking audience feedback on media ratings, eg. G, PG, M, MA15+, and R from audiences.
None of these
Media stakeholders
producers, cast and crew involved in a media production
governments, journalists and media audience
people, organisations and governments involved in the media
government owned media, private media companies and social media
Media institutions
Established and regulated organisation that owns, and produces many different media products, systems, and texts.
Government organisation that own and control media companies
Schools and universities that teach Media studies
None of these
Media regulation
Rules that affect the media, enforced by the jurisdiction of law, eg film classification
Classification of television and movies (PG, M, etc)
Regular watching of television programs such as binge watching
None of these
Web 2.0
the second stage of development of the Internet, characterized especially by the changes from 3G to 4G technologies
the second stage of development of the Internet, in particular social media, launched by Twitter and Facebook
the second stage of development of the Internet, characterized especially by the change from static web pages to dynamic or user-generated content, eg. blogs, social media, etc
the second stage of development of the Internet, especially the introduction of the world wide web, branching away from email.
