The overall image and feeling of a company and its products and/or services communicated through design elements (logo, slogan, name) and tone of messaging

An invitation to a consumer to do something

A unique representative symbol or image

An overall and coordinated approach for connecting an audience with a product or service that will meet that audience’s need

Elements that are widely recognized as core components of marketing; 4 P's

Where a product is available for customer access

How much customers are charged for a product or service

The “what” that is being marketed, including services and physical products

The act of generating interest in a brand, product, or service

The specific group of people most likely to purchase a product and to whom you should focus your marketing efforts

The exchange of an offered product or service for a buyer’s payment

The moral standards recognized and accepted for how individuals and organizations interact and behave

Wording of why the company is in business, of what the company strives to accomplish

Statements of support from those with knowledge and experience