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Principles of Marketing Quiz 1 (Sir Kevin)

Total questions: 13

Worksheet time: 14mins

Name
Class
Date
1.

Full Name

Grade and Section

4 lines
2.

It refers to the conversion of raw materials into products that suit the preference of consumers so that they do not have to create their desired products themselves.

a)

Form Utility

b)

Place Utility

c)

Time Utility

d)

Possession Utility

3.

It refers to the availability of the product or service at accessible locations. Marketers devise ways to provide value through availability, ensuring that consumers can easily have the goods or use the service.

a)

Form Utility

b)

Place Utility

c)

Time Utility

d)

Possession Utility

4.

All are traditional Marketing Approaches except for one

a)

Marketing Concept

b)

Societal Marketing Concept

c)

Industrial Marketing Concept

d)

Production Concept

5.

It is a strategy that helps the brand develops a strong connection with their customers. It helps the brands in forming long-term bonds with their loyal customers.

a)

Relationship Marketing

b)

Social Marketing

c)

Industrial Marketing

d)

Marketing Concept

6.

It is also known as B2B or business-to-business marketing is a branch of marketing which involves one business dealing or marketing their goods and services to another business.

a)

Relationship Marketing

b)

Social Marketing

c)

Industrial Marketing

d)

Marketing Concept

7.

It is an approach of marketing which seeks to bring any social change. It integrates marketing theories and tactics with other plans to achieve social change.

a)

Relationship Marketing

b)

Social Marketing

c)

Industrial Marketing

d)

Marketing Concept

8.

What is being identify by the statement "Your company has a market to conquer, a product to launch, or perhaps just a flag to wave. Either way, your primary goal is likely to increase awareness of your brand, so your company is always on the list when people are looking to solve a particular problem."?

a)

To generate high-quality leads.

b)

To grow and maintain thought leadership.

c)

To increase customer value.

d)

To increase brand awareness.

9.

What is being identify by the statement " If your goal is to help retain and grow your existing customers, there's plenty you can be doing to achieve it. Start by ensuring you have visibility over each customer, including what they've bought, and ensuring all contacts in your database are up-to-date."?

a)

To generate high-quality leads.

b)

To grow and maintain thought leadership.

c)

To increase customer value.

d)

To increase brand awareness.

10.

All are goals of marketing management except for one

a)

To empower your colleagues

b)

To make a strong economy

c)

To increase brand awareness

d)

To empower your colleagues

11.

All are utility of marketing except for one

a)

Product Utility

b)

Form Utility

c)

Time Utility

d)

Place Utility

12.

What is the definition of marketing? (10 Points)

4 lines
13.

What are the primary goals of marketing? (10 Points)

4 lines