Font size
WorksheetsPrinciples of Marketing Quiz 1 (Sir Kevin)
Total questions: 13
Worksheet time: 14mins
Full Name
Grade and Section
It refers to the conversion of raw materials into products that suit the preference of consumers so that they do not have to create their desired products themselves.
Form Utility
Place Utility
Time Utility
Possession Utility
It refers to the availability of the product or service at accessible locations. Marketers devise ways to provide value through availability, ensuring that consumers can easily have the goods or use the service.
Form Utility
Place Utility
Time Utility
Possession Utility
All are traditional Marketing Approaches except for one
Marketing Concept
Societal Marketing Concept
Industrial Marketing Concept
Production Concept
It is a strategy that helps the brand develops a strong connection with their customers. It helps the brands in forming long-term bonds with their loyal customers.
Relationship Marketing
Social Marketing
Industrial Marketing
Marketing Concept
It is also known as B2B or business-to-business marketing is a branch of marketing which involves one business dealing or marketing their goods and services to another business.
Relationship Marketing
Social Marketing
Industrial Marketing
Marketing Concept
It is an approach of marketing which seeks to bring any social change. It integrates marketing theories and tactics with other plans to achieve social change.
Relationship Marketing
Social Marketing
Industrial Marketing
Marketing Concept
What is being identify by the statement "Your company has a market to conquer, a product to launch, or perhaps just a flag to wave. Either way, your primary goal is likely to increase awareness of your brand, so your company is always on the list when people are looking to solve a particular problem."?
To generate high-quality leads.
To grow and maintain thought leadership.
To increase customer value.
To increase brand awareness.
What is being identify by the statement " If your goal is to help retain and grow your existing customers, there's plenty you can be doing to achieve it. Start by ensuring you have visibility over each customer, including what they've bought, and ensuring all contacts in your database are up-to-date."?
To generate high-quality leads.
To grow and maintain thought leadership.
To increase customer value.
To increase brand awareness.
All are goals of marketing management except for one
To empower your colleagues
To make a strong economy
To increase brand awareness
To empower your colleagues
All are utility of marketing except for one
Product Utility
Form Utility
Time Utility
Place Utility
What is the definition of marketing? (10 Points)
What are the primary goals of marketing? (10 Points)
