WorksheetsPOMktg Quiz 01
Total questions: 10
Worksheet time: 5mins
Which one is not a physical need of a consumer?
Food
Clothing
shelter
Luxurious holiday
What is Marketing Myopia?
A short-sighted Marketing person
A mistake of paying too much attention to specific product offers
Marketer does not know how to market his products
The company has no incentives for their marketers
A customer's perceived value shows his evaluation of _______.
the difference between your products vs competitors' products
the size of your products vs competitors' products
the similarities between your products vs competitors' products
your products without looking at your competitors' products
In the BCG Matrix, a "Dog" means ______.
the marketer owns dogs
that product is very expensive
that product has low market share & low market growth
that company consider their products like dogs
This best describes a "Star" in the BCG Matrix.
The product is popular but low cost
The product is not popular at all
The product is popular but expensive
The product enjoys low cost within a high market growth
The 4 P's of Marketing Mix are ______.
Product, Price, Place & Purpose
Promotion, Price, Place & Purpose
Price, Promotion, Place & Product
Perception, Product, Price & Purpose
Market Intermediaries are found in the ________.
Micro-environment
Macro-environment
Internal Environment
Ecological Environment
Demography is the study of ___________.
the characteristics of a certain human population
the characteristics of a certain consumers population
the characteristics of a certain market segment
the characteristics of a certain suppliers population
Define Market Segmentation.
Dividing a market into smaller segment of buyers
Deducting non-consumers from consumers
Adding all the needs and wants of a certain market
Evaluating each market's attractiveness
Product Positioning means placing the product in the consumer's minds ______.
together with competing products
relative to competing products
without considering the competing products
inferior to the competing products
