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WorksheetsThe Marketing Mix
Total questions: 11
Worksheet time: 10mins
Name
Class
Date
1.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
2.
What is not linked to place?
a)
Where the shop is
b)
Where the materials are
c)
What the product is
3.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion
d)
Sales strategy
4.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
a)
presentation
b)
product
c)
place
d)
promotion
5.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
6.
Which part of the four P's of marketing effects the location and transportation of the product
a)
Place
b)
Planning
c)
Pricing
d)
Promotion
7.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
8.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
9.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
10.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
11.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
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