WorksheetsHudspeth Marketing Mix and Intellectual Property Protection
Total questions: 21
Worksheet time: 17mins
A law that protects your control over the creative work you make so that people must get your permission before they copy, share, or perform your work.
Creative Work
Copyright
Creative Commons
License
Stealing copyrighted work by downloading or copying it in order to keep, sell, or give it away without permission and without paying.
Plagiarize
Public Domain
Piracy
Fair Use
Creative work that’s not copyrighted and therefore free for you to use however you want.
Plagiarize
Public Domain
Piracy
Fair Use
Copying, “lifting,” or making slight changes to some or all of someone else’s work and saying you created it.
Plagiarize
Public Domain
Piracy
Fair Use
Robbie found a photo in the ____________________ that's no longer copyrighted, so he could use it however he wants.
Creative Work
Public Domain
Creative Commons
Fair Use
What does this symbol mean?
means your trademark has been registered
means your trademark has not been registered
means your copyright has been registered
means your copyright has a creative commons license
What happens after trademarks are registered?
No one else can use that trademark for those products.
The business makes a lot of money.
Other businesses can still use that trademark for their products.
The business gets new customers.
What does this symbol indicate?
Trademark
Copyright
Service mark
patent
Coca-Cola and Coke are trademarked names for a certain drink made by the Coca-Cola Company, which means
no other business can make a cola drink.
no other business can use the name Pepsi.
no other business can use the name Coca-Cola or Coke.
no other business can use the name Coca-Cola or Coke or any name that is similar.
How long does a copyright for an author or creator last?
1 year
25 years
75 years
the lifetime of a work's creator + 70 years
The 4 areas of intellectual property covered included all of the following EXCEPT
Trademarks
Patents
Copyrights
Designs
What kind of material can be covered on "Copyright"?
Books and plays
photographs and movies
Music and dances
All of these can be protected.
Type of Intellectual Property in the form of a formula, practice, process, design, instrument, or compilation of information that is generally not known by any person outside of the company.
Patent
Trade Secret
Copyright
Trademark
It is the granting of a property right by a sovereign authority to an inventor.
Patent
Trade Secrets
Copyright
Trademark
Which part of the four P's pf marketing mix effects the location and transportation of the product
Product
Price
Place
Promotion
