WorksheetsBuilding Brands
Total questions: 9
Worksheet time: 8mins
Disney begins to target newborns at the hospital. This is an example of:
Brand Equity
Brand Image
Brand Awareness
Brand Loyalty
Disney is associated with entertainment & family fun. This is an example of:
Brand Image
Brand Awareness
Brand Loyalty
Brand Equity
Vacations to Universal Studios , Universal Movies , Universal Products. Example of:
Brand Awareness
Brand Loyalty
Brand Equity
Brand Image
Addias has long been associated with top level athletes & quality products. This is an example of:
Brand Image
Brand Equity
Brand Loyalty
Brand Awareness
In Brand Equity we want to develop the brand in the customer's mind as a part of a class of products. Check the boxes that reflect this.
Gatorade is a sports drink
Panthers are a professional football team
The sky is blue
Milk is a health food
Marketers want to make some kind of emotional connection with the product and its function. Check the correct examples:
Gatorade helps athletes to perform better in athletic events
Panthers fans think positively about the players
Milk is healthy and makes you feel good
Desks are a great place for students to sit
Successful brand names usually launch a new or modified product. This is Brand Extension Which is an example below:
Spongebob fans can use the new Spongebob lunchbox
Nesquik also offers a strawberry flavor
Musician Sean "P-Diddy" Combs starts Sean John Clothing
At Hendrix you can get a good burger or BBQ sandwich
Brand Extension example:
Gatorade is the best possible choice for athletes
The Mummy & Jurassic Parks Sequels
If you drink this beverage you will lose weight
Limiting shows to appear more rare
Crossover- expansion of the popular appeal of an artist by achieving success in another market or style:
Shaquille O"Neal has acted in films
Blue Clues has a new host named Josh
New Harry Potter movies are being made even though the series is done
Luke Combs is a country artist from NC
