The nance department develops hiring processes to ensure the business adheres to the right policies,

procedures, laws, and standards when managing new and existing employees.

The amount of _____ a business generates will determine the extent of its marketing efforts.

By using effective marketing, businesses can generate consistent revenue and provide various incentives to customers such as loyalty programs, credit terms, and leasing options.

Selena works at a large shoe company in a department that helps customers become aware of their shoe products and

enables the company to generate sales. Together with her coworkers, she comes up with activities such as running

advertising campaigns on social media, setting up billboards, or sponsoring events. What department does Selena most likely work in?

In order to benefit the economy by hiring more employees, developing new products, and expanding its operations, a

company must first be what?

What is the first step in the marketing process?

Apple is an example of a company that uses the selling concept.

Businesses often achieve the goal of higher customer satisfaction by setting up different _____ that perform functions such as research and development, production, distribution, marketing, nance, and human resources.

The marketing concept is the complete opposite of the societal concept.

Insurance companies are an example of a business that focuses more on selling their products and services than

building relationships with customers, which means that they are using what concept to design their marketing strategy?

Since customers can't touch or see before deciding to buy them, businesses must focus on selling the value of the ____ between the buyer and seller of the service.

Businesses often set up different departments within their business that carry out various activities in order to increase customer satisfaction by creating more ______ for customers.

The marketing plan defines everything that a business must do to reach their customers.

Companies rarely look for new ways to build profitable relationships with their target market and generally just stick to what has worked in the past.

Small business owners also help the communities where they live and work by sponsoring local Little League teams, donating money to homeless shelters, or participating in other charity events.

Intangible products sold to consumers that cannot be stored for future use are referred to as:

Only when a business is profitable can it benefit the economy by hiring more employees, developing new products, and expanding its operations.

Whether a customer chooses to buy online or at a physical store, businesses must find a marketing strategy that helps

increase the sales of their products or services, which has to do with what function of marketing?

The finance departments responsibility is it to continually track a company's:

Businesses use marketing to find out what their customers want and to make their products or services more appealing to customers.

As businesses make money selling their products and services, what department continuously tracks the

company’s expenses, profits, and liabilities to be sure they’re making a profit?

Natasha works in a department of her company that is responsible for taking the research performed by the research and development team and turning it into real products that people can use. Natasha helps to figure out the raw materials needed, the suppliers to contact, and all the equipment required to manufacture the finished product. What department does Natasha most likely work in?

Southwest Airlines was the first airline to offer airfares with no hidden charges which is an example of using the _____

concept to design their marketing strategy

What type of companies sell goods in bulk quantities at a discounted price like Costco?